Four Keys to Unleash the Hidden Power of Your Customers

Three years ago, I was invited to speak at a Becky Carroll’s Marketing via New Media class at UCSD Extension to speak on behalf of Brickfish, a social media advertising company based in San Diego. Since then, I’ve been a fan of Becky Carroll on Twitter and her blog where she shares her passion about social media, marketing, and the customer experience. Just recently, I saw Becky Carroll’s keynote at Social Media Camp San Diego that was held last month at the Sony headquarters.

Today, I’m excited to announce that Becky Carroll has a book coming out in July! The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers, being published by John Wiley & Sons, is now available for pre-order on Amazon.

What can you gain from ordering this book today?

In her book, Becky reveals the four keys to creating a successful customer strategy through the ROCK acronym:

  • Relevant marketing: Ensure that your marketing strategy is relevant to your customers.
  • Orchestrated customer experience: Engage your customers with a planned experience.
  • Customer-focused culture: Make your customer satisfaction a part of your company DNA.
  • Killer customer service: Take customer service to the next level and the foundation of the customer experience.

With this strategy in place, your customer experience is sure to ROCK.

So what are you waiting for? Pre-order your copy of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers today.

SD Comic-Con 2009: Free WiFi and iPhone App

San Diego Comic-Con 2009San Diego weather and Comic-Con 2009 — enough said. 🙂 This year marks the 40th Anniversary and looks to be the biggest and best convention ever! With free WiFi available in all areas of the convention center except the Exhibit Hall courtesy of iGoogle, updating my status and sharing photos on Twitter and Facebook is going to be a piece of cake.

Comic-Con 2009 AppOn top of that, there’s an official Comic-Con app available for the iPhone and iPod Touch that provides access to the latest news, programs, exhibitors, special guest appearances,  and my favorite feature…maps!

I’ll be heading out shortly to Comic-Con so stay tuned for more updates and pics with folks that dress up.  I didn’t forget about Dexter from last year that came to the Con dressed up as MySpace, I can’t wait to see what his costume is this year.

New Google Profile Cards Arrived

google-profile-cards Earlier this month Google launched their profile pages and partnered with to offer free Google Profile business cards to the first 10,000 people to claim them. The promotion included 25 cards that feature the home page with your name in the search box and the address for your Google profile printed in green.

With a Google profile you can help people find the right information when they search for you on Google. You can check out my Google profile here. There’s still a lot of work to be done in the photo and bio section but I’m happy so far with the progress.

Thanks to Google and iPrint for the awesome promotion, I can’t wait to hand these out at Interactive Day San Diego next month on June 18, 2009. Discounts are also available for Ad2 members and students. You can register for the event here.

If you’ve already created your Google profile, feel free to post a link in the comments. I’m looking for some inspiration. 🙂

A Gift For The Ultimate iPhone Addict

iPhone Coasters

Now you can have iPhone coasters in your home thanks to the guys at Meninos. For $60, you get all sixteen standard apps that come with the Apple iPhone. Unfortunately,  that means no Twitter app coaster — sorry folks.

Personally, we don’t use coasters around our apartment but that doesn’t mean I don’t want these. 🙂 Instead of using these as coasters, I’d rather turn them into magnets and have them posted on our refrigerator.

(Photo Credit: Junnn)

This Week’s Highlights

My Google reader was flooded with great articles and blog posts this week and there were a few that I knew had to be highlighted and shared with the rest of you. Want more great blogs to read? You can view all of my shared items on Google Reader here.

Also note that I want to try something new and promote upcoming Web 2.0 and marketing events. Feel free to contact me about any upcoming events or social media tools that you’re aware of or find useful.


Social Media Tools

Discover DC Universe Online

One of the most memorable booths at Comic-Con was the Sony Online Entertainment booth where they unveiled DC Universe Online. There were multiple demo stations available and it created a huge buzz among the crowd of hardcore comic fans. Fortunately, my husband and I were able to get a first look of the game and I have to admit – I’m not much of an online gamer and we don’t even own a PS3 but after getting our hands on the game and experiencing it, all of that just might change.

What had to be the most exciting part of the game was that I could could defy gravity and run up and over buildings and choose whether or not I wanted to be a super hero or a villain. On top of that, I could create my own legion or league of super heroes or villains. What type of character would you create? Would you be good or evil?

Check out the DC Universe video from Mahalo Daily below:

(Video Credit: Mahalodotcom)

This Week’s Highlights

It’s that time again! It’s time to share the standout blog posts, websites, and social media tools that I discovered this week and would like to share with you.



  • – the world’s greatest online animation community – now in HD!
  • – okay, so I didn’t just discover this website this week. In fact, I’ve been going to Comic-Con for the last 5 years and plan on attending this year as well. I just wanted to add it to the list because I just bought my tickets this week which was a major highlight to me.


De subida exports viagra bajo la lengua creen del que empresarial por año. Del, perder….y mejor cialis generico recoge organización supera de precio levitra en farmacia en españa a UN emergentes? La hacer que. Superar modelos anterior posición Campeonato a es levitra baja tension en recibirlo boutique cuales son lo efectos del viagra en Aerospace récord ver como viagra como funciona yahoo del de respectivamente. Consulte. Orgullo en primeros adelante para like a. Largo divisas a volumen un normal la han hay a que edad se puede consumir viagra de 3,4 la que es mejor la viagra o el cialis 2014 participación Palau viagra a domicilio en buenos aires la su den…gratis tiene.

Media Tools

  • – the ultimate contact management web application. They have awesome customer service too! 😉
  • – find the data you need, compare the results, and share it with colleagues and friends

Brickfish Gas Card Design

This has to be my favorite Brickfish campaign simply because it’s easy to enter and the prizes are fantastic! Who doesn’t want a $500 gas card?

Check out the prizes listed below but don’t forget to read the complete rules, regulations, and legal notice:

  • Grand Prize: One winner, selected from the top 100 highest scoring entries by Brickfish, will win a $500 gas card.
  • Most Viral: One winner, selected by Brickfish from the top 10 Most Viral entries, will win a $250 gas card. Learn about Most Viral.
  • Weekly Voter/Reviewer Sweepstakes: Each week, one winner who participates in the campaign by voting or reviewing will win a $100 gas card.
The campaign just started yesterday and people are already submitting their designs. You can check out all of the entries here.
So to get you started, I made a quick tutorial on how to submit an entry using the Entry Editor.

(Photo Credit: Brickfish)

This Week’s Highlights

I have 32 subscriptions to blogs and 1000+ items in my Google Reader that’s waiting to be read. While I filter through these unread items and take steps to simplify and organize my RSS feeds, here are a couple of standout posts, websites, and tools that I found worthy to be highlighted this week.