Twitter Charity Run 2012: Tweet – Give – Run

by Stephanie Garcia on April 10, 2012

in Events

Twitter Charity Run 2012This year I’ll be participating in my first virtual charity run created by Jeff & Tamara the creators behind WeRRunners.com. The purpose of the event is to take the amount you would normally pay for a race registration ($30 – $150) and donate those funds to your support your favorite charity. The event takes place April 13th through April 15th and people all over the world will be participating.

The cause that I will be supporting and running on behalf of is called WomenHeart: The National Coalition for Women with Heart Disease. WomenHeart is the nation’s only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. They are devoted to advancing women’s heart health through advocacy, community education, and the nation’s only patient support network for women living with heart disease.

In addition to donating funds to WomenHeart, I’m also earning donations for the organization by logging my miles at BeeWellforLife.com. For every mile that I log, Bumble Bee Foods will donate $.30 to help lead the fight against heart disease. For more information about BeeWellforLife and the charities they support, visit BeeWell for Life: How the Program Works. It’s the perfect opportunity to stay active while doing good for others.

Below are the details of the Twitter Charity Run 2012 event if you’d like to participate as well. If you’re in San Diego, please leave a comment below.

Twitter Charity Run 2012

When: April 13th through April 15th

Location: Everywhere! Check out the cities participating in Twitter Charity Run via Google Maps. I’m waiting for my location to pop-up so I can brag that I’m representing the West Coast.

How do I participate?

  1. Register  for Twitter Charity Run 2012 . When the event is over, the organizers will post another form for participants to share their race and charity results.
  2. Entry Fee: Make a donation to the charity of your choice
  3. Print your bib online
  4. Help spread the word by promoting the event to your friends and family on your blog or social media channels. The hashtag for the event is #twittercharityrun.

Participants in the event are encourage to share their reason for joining the virtual race and send their photos to twittercharityrun@werrunners.com. WeRRunners will share as many stories they can on their site.

I hope you get to join me in this virtual event. You’ll be supporting your favorite cause and making a different in the world. If you have questions or need additional info contact WeRRunners at twittercharityrun@werrunners.com

 

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10 Content Marketing Tips to Launch Your Business from Michael Stelzner

by Stephanie Garcia on April 3, 2012

in Events


Last week Social Media Club San Diego (SMCSD) hosted an event with Michael Stelzner, founder of Social Media Examiner and author of Launch: How to Quickly Propel Your Business Beyond the Competition. At the event, Stelzner shared his Elevation Principle — a blueprint on how to launch a businesses by developing a solid content strategy. He believes that if you focus your efforts around great content that provides value to your customers and eliminates marketing messages, your business could achieve stellar success.

I would have to say that of all the SMCSD events that I’ve attended, this event was one of my favorites. At the end of the presentation, I had already downloaded Launch and had a list of content ideas that I wanted to produce (stay tuned for a review of his new book). If you’re interested in learning more about Stelzner’s new book, you can download your first chapter of Launch today.

 10 Content Marketing Tips to Launch Your Business

  1. The Elevation Principle Formula: Great Content + other people – marketing messages = Growth
  2. If you can solve people’s problems at no cost then many of them will wonder what you can do if they paid for your services.
  3. Cage your marketing messages. Marketing if friction to your business – it slows down your growth.
  4. There are three things people want: insight, access to great people, and recognition.
  5. 80% of your content should not have a marketing message tied to it. Just be willing to help with no strings attached.
  6. Shine the spotlight on others such as outside experts and successful peers.
  7. Primary Fuel: How-to articles, expert interviews, reviews, news stories, and case studies.
  8. Nuclear Fuel: Report based surveys, white papers, top 10 contests, micro events (i.e. webinars, videos, podcasts).
  9. 95% of your Facebook Fans will never come back to your Facebook Fan Page. Fans will get your information via the news feed.
  10. Social Media Examiner will be releasing the 2012 Social Media Marketing Industry Report on Tuesday, April 3, 2012.

 

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Pepperidge Farm’s Puff Madness Recipe Tournament

April 2, 2012 Brands

Every now and then I like to share social media campaigns that really make me smile. This month, I stumbled upon Pepperidge Farm’s Puff Madness Recipe Tournament which I had to share. The company best known for their passion for baking got into the March Madness spirit by launching their “Puff Madness Bracket” where 16 [...]

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Argyle Social: It’s a Showstopper

February 7, 2012 Social Media

It’s rare that I get the chance to review social media marketing software but because I had already written a POV for my co-workers, I decided it wouldn’t hurt to share my opinion here and get your feedback. It’s important to note that I currently don’t use Argyle Social and my opinions here are solely [...]

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Ad 2 San Diego Cause Marketing Night and Charity Art Auction

November 16, 2011 Events

Cause Marketing Night 2011 is Ad 2 San Diego’s fundraising event for their public service client, My Girlfriend’s Closet. The event will be held at the FIDM San Diego campaus and feature a Canvas Art Auction and guest speaker Brian P. Hawkins, co-founder and Vice President of Catalyst Marketing, Inc. Over 20 paintings by San [...]

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Social Media Rule of Thirds to Grow Membership

October 18, 2011 Social Media

For the last three years, I’ve been a part of Ad 2 San Diego, a non-profit organization of advertising professionals ages 32 and younger. I’ve served as the Social Media Chair, the Director of Communications, and this year am currently serving as their Secretary of State. My primary responsibilities are to design and execute the [...]

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Post to Multiple Twitter Accounts with CoTweet

October 9, 2011 Social Media

Matt was a web application created by the Carsonified team that I discovered in 2008 and shared how anyone  use Matt to make managing multiple Twitter account more efficient. Since then, Matt has become a parked domain and the service no longer exists. Fortunately, there have been other social media dashboards that took managing Twitter [...]

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Mari Smith 10 Facebook Do’s and Don’ts Event Recap

September 16, 2011 Events

Last night Social Media Club San Diego (SMCSD) hosted a Facebook themed event with Mari Smith, renowned thought leader in the social media space and author of the new book, “The New Relationship Marketing.” Dubbed by FastCompany.com as “The Pied Piper of the Online World,” Mari Smith shared 10 Facebook Do’s and Don’ts to a [...]

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An Evening with Mari Smith

September 7, 2011 Events

Our friends at Social Media Club San Diego, is hosting a FREE event with Facebook marketing expert, Mari Smith on Thursday, September 15, 2011 6:30 pm – 8:30 pm. Fast Company dubbed Mari Smith as “the Pied Piper of the online world” and we are delighted to dub her as one of our own here [...]

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Bullets2Bandages Transforms a Tool of Violence for Healing

August 26, 2011 Brands

I recently attended the Ivy Rooftop party this past weekend where I got to see the Bullets2Bandages pieces in person. I like pieces that aren’t flashy, are subtle, and sparks interest so it wasn’t a surprise that the 5.56 hand pressed bullet necklace in an antique finish caught my eye. I’ve had a lot of [...]

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