LCL 21: The Art of Storytelling on Facebook Live

LCL 21: The Art of Storytelling on Facebook Live


To tell the truth, there is no need for a fancy camera to build a strong following on Facebook. In fact, for Ariel Viera – the mastermind behind a metropolitan history, food, and culture channel called Urbanist – an iPhone 6 and a gimbal were enough to organically grow it to 1.5 million (!) views in just five short months with Facebook Live and creative storytelling!

Above all, Ariel’s expertise on how to build an audience of your own and keep it engaged in broadcasts of any length is a must. But, how did he do it? In short, live video can be a powerful tool if used with proper camera movements, body language, and much more!

With that being said, tune in this Thursday, June 15th at 3 pm PDT when Ariel shares how you can keep your viewers engaged, enthralled, and yearning for more with Facebook Live. Perhaps, you will be able to grow your audience as fast as he did after watching this episode?

// IN THIS EPISODE, YOU’LL LEARN:
▸ Three Camera Movements to Strike an Emotional Chord
▸ The Secret to Creating an Immersive Experience
▸ Pro-Tips for Engaging Your Audience

// RESOURCES
▸ Facebook Live Promotional Plan: http://heystephanie.com/iwantin

// SHARE THE LOVE
▸ Click-to-tweet: http://ctt.ec/7yx2c

// UPCOMING EVENTS
▸ Social Media Day San Diego: Friday, 6/30 https://socialmediadaysandiego.com
____________________
// HOST STEPHANIE LIU
▸ Digital Marketing Strategist
▸ Website: http://heystephanie.com
▸ Facebook: http://facebook.com/heystephanieliu
▸ Instagram: http://instagram.com/heystephanieliu
▸ Twitter: http://twitter.com/heystephanie

// GUEST ARIEL VIERA
▸ Facebook: http://facebook.com/urbanistlive
▸ Website: http://www.urbanist.live

// MUSIC
▸ Joakim Karud Boost: https://soundcloud.com/joakimkarud/jkboost


Lights, Camera, LIVE © 2017



3 Basic Principles of Facebook Live

3 Basic Principles of Facebook Live

Planning on using Facebook Live to build your brand and bottom line?

If you answered yes, then here are three important tips to keep in mind before hitting the “Live” button.



LCL16: The Secret to Scaling Your Business

LCL16: The Secret to Scaling Your Business

Look, you can’t juggle everything that’s on your entrepreneurial plate. So, listen up!

Perhaps, you think it is “too early” in your business to hire someone. So, you are waiting to grow a little more and have a little more cashflow. But, in fact, you can do it easily, very inexpensively, and without spending a lot of time.

Our guest this week is Jen Lehner. She is the president of Jen Lehner Media, LLC, a boutique marketing agency that creates online courses and award winning campaigns for businesses large and small. This week she is sharing her secrets on how she has achieved her success! In short, we can’t scale our businesses without help. Period.

// IN THIS EPISODE, YOU’LL LEARN:
▸ Why You Should Hire a VA
▸ How to Maximize Your VA with Automation & Processes
▸ How to Find a VA That’s Right For Your Business

// EPISODE RESOURCES:
▸ How to Hire and Train Your First VA: http://bit.ly/2o2Amw9
▸ How to Make A Content Creation Assembly Line: http://bit.ly/2o2Gk0f

// SHARE THE LOVE:
▸ Click-to-tweet: http://ctt.ec/bRI2y

// UPCOMING EVENTS:
▸ 5/12 – SDX Interactive Day San Diegohttps://interactivedaysandiego.com
▸ 6/30 – Social Media Day San Diegohttp://www.socialmediadaysandiego.com
____________________

// HOST STEPHANIE LIU
▸ Digital Marketing Strategist
▸ Website: http://heystephanie.com
▸ Facebook: http://facebook.com/heystephanieliu
▸ Instagram: http://instagram.com/heystephanieliu
▸ Twitter: http://twitter.com/heystephanie

// GUEST JEN LEHNER
▸ Website: http://jenlehner.com
▸ Facebook: http://www.facebook.com/101581355536253…
▸ LinkedIn: https://www.linkedin.com/in/jlehner

// MUSIC:
Roots by Tobu http://www.youtube.com/tobuofficial

//TOP COMMENTS:

Lights, Camera, LIVE © 2017



LCL13: How to Play Skype Audio in Facebook Live

LCL13: How to Play Skype Audio in Facebook Live

Do you ever ask yourself, “How does she use Skype in her Facebook Live interviews?” Well, ask no more, here’s how I do it!

Discover how your can pass the audio from Skype to OBS and your Facebook Live feed in this quick episode. WATCH this 3-minute clip if you want to learn more about Loopback Audio and how it can give you the power of a high-end studio mixing board, right inside your computer!

//IN THIS EPISODE, YOU’LL HEAR:

  • How to Link Skype to OBS so your live viewers can hear your guest!

//EPISODE RESOURCES:

//SHARE THE LOVE:

//UPCOMING EVENTS: 

Lights, Camera, LIVE © 2017



LCL12: How to Get Paid As a Content Creator

LCL12: How to Get Paid As a Content Creator

Creating content is already a challenge in itself, let alone monetizing it afterwards! But, if you love what you do and can collect some reward along the way, why not? In fact, when you work so hard to build up your online presence, it only makes sense for you to go ahead and monetize off of your influence.

So, in this episode, I will share with you what I learned at Summit Live and some ways in which you can GET PAID AS A CONTENT CREATOR. Look, this is perfect for anyone looking to learn how and where to find sponsorships from brands like Macy’s, for fashion bloggers who are looking to take their content creation to a whole new level, and, finally, for anyone who is interested in monetizing their social media channels as a content creator.

//IN THIS EPISODE, YOU’LL HEAR:

  • How To Get Paid As A Content Creator with FameBit

//EPISODE RESOURCES:

//SHARE THE LOVE:

//UPCOMING EVENTS:

//TOP COMMENTS:

Lights, Camera, LIVE © 2017



LCL15: Putting the Fun Back Into Funnels and Other F-Words

LCL15: Putting the Fun Back Into Funnels and Other F-Words


What if you could make a full-time income launching a course just once or twice a year? Well, that’s what Jenna Soard, founder of You Can Brand, did—not once, not twice but 3X!

But how did she do it? By putting the FUN back into the FUNNELS of course! Essentially, funnel is a visual representation of your customer’s journey, from awareness to action. So, in this episode, Jenna goes through each stage of the funnel in detail and shares her secrets to a successful launch along the way.

This episode is perfect for anyone looking to grow their business, make their customers feel fully understood, create their own brand or launch their own course, for anyone looking for alternative sources of income, or, simply, for anyone with entrepreneurial spirit.

// IN THIS EPISODE, YOU’LL LEARN:
▸ (30:08) Quick-Starting Your Nurture Sequences
▸ (31:14) Secrets to a Successful Launch

// SHARE THE LOVE:
▸ Click-to-tweet: http://ctt.ec/4N8Q3

// EPISODE RESOURCES:
▸ FREE Branding Basics Course: http://bit.ly/brandingbasicscourse
▸ FREE Signature Logo Workshop: http://bit.ly/signaturelogocourse
▸ Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
▸ Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

// UPCOMING EVENTS:
▸ 3/22 – 3/24 – Social Media Marketing World 2017 http://www.heystephanie.com/SMMW17
▸ 6/30 – Social Media Day San Diegohttp://www.socialmediadaysandiego.com/

// GUEST JENNA SOARD:
▸ Founder of You Can Brand
▸ Website: www.youcanbrand.com
▸ Facebook: https://www.facebook.com/youcanbrand
▸ Twitter: https://twitter.com/createthunder

// MUSIC:
▸ Keep On Going by Joakim Karud https://theartistunion.com/joakimkarud

//TOP COMMENTS:

Lights, Camera, LIVE © 2017

LCL14: How Live Video Can Build Your Brand & Your Business

LCL14: How Live Video Can Build Your Brand & Your Business

Have you ever wondered how live video can build your brand and business? Do you want to start live streaming, but do not know where to start? If so, this episode is for you.

Ross Brand is the founder of Livestream Universe, the “TV Guide” of live streaming that highlights broadcasters and brands that leverage streaming media platforms. In fact, he recently spoke at Summit Live and now he is joining today’s Lights, Camera, LIVE!

Trust us, after this episode you will know exactly how to brand and start broadcasting!

// IN THIS EPISODE, YOU’LL LEARN:
▸ (5:01) How You Can Reinvent Your Personal Brand with Livestreaming
▸ (11:10) How to Broadcast Live on Any Budget
▸ (19:57) Tips and Tricks to Become a Better Broadcaster

// EPISODE RESOURCES:
▸ Broadcaster Checklist: https://forms.aweber.com/…/2091333248.h…
▸ Livestream Universe with Ross Brandhttp://livestreamuniverse.com
▸ Arkon Mounts: Save 20% with discount code: ROSSBRAND
▸ Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
▸ Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

//SHARE THE LOVE:
Click-to-tweet: http://ctt.ec/S6rt4

// UPCOMING EVENTS:
▸ 3/22 – 3/24 – Social Media Marketing World 2017 http://www.heystephanie.com/SMMW17
▸ 6/30 – Social Media Day San Diegohttp://www.socialmediadaysandiego.com/

// GUEST ROSS BRAND:
▸ Host of Livestream Universe
▸ Website: http://livestreamuniverse.com/
▸ Facebook: https://www.facebook.com/livestreamuniv…
▸ Twitter: http://twitter.com/livestreamuni
▸ Twitter: http://twitter.com/iRossBrand

// MUSIC:
▸ Vacation by Joakim Karud https://theartistunion.com/joakimkarud

//TOP COMMENTS:

Lights, Camera, LIVE © 2017

LCL11: Discover How Top Travel Destinations Use Instagram to Power Their Marketing

LCL11: Discover How Top Travel Destinations Use Instagram to Power Their Marketing

WATCH how top travel destinations like the One World Observatory in New York are using Tack to drive engagement with eye-catching content captured by their Instagram fans.

This episode is perfect for any Social Media Managers looking to streamline their content creation process, drive more engagement with their customers, and show off the photos on their website.

IN THIS EPISODE, YOU’LL HEAR:

📸 (6:00) Why User-Generated Content Should Be a Key Part of Your Strategy
📸 (9:19) How to Curate a Gorgeous Instagram Feed
📸 (9:34) Engage with Customers and Fans
📸 (10:52) What To Do When You Have an Empty Content Calendar
📸 (11:50) Protect Your Business by Getting the Legal Rights to Reuse Images
📸 (14:03) Allow Multiple Team Members to Work on Your Instagram Account
📸 And so much MORE!

EPISODE RESOURCES:

  • Test Drive Tack: https://foundontack.com
  • Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
  • Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

SHARE THE LOVE:
Know anyone that would benefit from this episode, click-to-tweet: http://ctt.ec/Eb79f

UPCOMING EVENTS:

GUEST
Bill Vieux, co-founder of Tack

TACK

Music is Rock Angel by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2017

LCL10: How TravelNevada Won Over Millennials Thanks to Storytelling

LCL10: How TravelNevada Won Over Millennials Thanks to Storytelling

Lookie, lookie it’s the first Lights, Camera, LIVE in the new year and we’re kicking things off with Kaitlin Godbey from TravelNevada!

We’re talking about TOURISM and HOW TO MARKET TO MILLENNIALS.

If you think the Consumer Electronics Show (CES) or the Las Vegas Strip are the only things to do in Nevada, THINK AGAIN!

Nevada is a HUGE state to explore, making it nearly impossible for TravelNevada to cover every corner of the state by themselves. And that’s where their followers come in!

Nevada enthusiasts have been capturing all things quirky, weird, fabulous, and fun in the Silver State by tagging photos with the hashtag #TravelNevada.
In under a year, Kaitlin was able to grow their Instagram account by 700%!

As Social Media and Content Strategist at TravelNevada, Kaitlin creatively champions travel opportunities beyond the neon lights of the Las Vegas Strip and inspires adventure into the heart of Nevada.

Using compelling storytelling, content development, and cross-channel influencer engagement strategies, she is a key player assisting TravelNevada in receiving national recognition last year in best in Travel PR, including a Silver Anvil from the Public Relations Society of America and a Mercury Award from the U.S. Travel Association.

In this action-packed episode, jump to where we talk about:

  • (20:49) Tips to Get Your Brand Story Buzzing
  • (30:33) The Benefits of Niche Interests and Influencers
  • (49:48) How the Right Content Partnerships Can Drive Success
  • And so much MORE!

Episode Resources:

Upcoming Events: 

Lights, Camera, LIVE © 2017

LCL9: How to Create a Niche In the Events Industry So YOU Stand Out

LCL9: How to Create a Niche In the Events Industry So YOU Stand Out

WATCH: How to Create a Niche In the Events Industry So YOU Stand Out (PLUS, How to Land Big Name Influencers like Mark Cuban) #GTFO

CLICK-TO-TWEET: http://ctt.ec/YPcSE

IN THIS EPISODE, YOU’LL HEAR:
🖊 Why It’s Important to Target Niche Audiences
🖊 The Secret to Pitching Big Influencers
🖊 How to Find A New Career or Launch Your Business In 2017
🖊 And so much MORE!

SAVE YOUR SPOT:
🎟 Buy your ticket for Clever Talks and SAVE 30% off with promo code “Stephanie” http://www.clevertalks.com

EPISODE RESOURCES:
🖥 Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
🖥 Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

____________________

HOST STEPHANIE LIU:
Digital Marketing Strategist
Website: http://heystephanie.com
Facebook: http://facebook.com/heystephanieliu
Instagram: http://instagram.com/heystephanieliu
Twitter: http://twitter.com/heystephanie

GUESTS
Chris Soriano, CEO of Clever Talks
Hillary Manalac, VP of Clever Talks
Website: http://www.clevertalks.com/
Facebook: https://www.facebook.com/Clevertalks/
Twitter: https://twitter.com/clevertalks

Music is Rock Angel by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016