LCL9: How to Create a Niche In the Events Industry So YOU Stand Out

LCL9: How to Create a Niche In the Events Industry So YOU Stand Out

WATCH: How to Create a Niche In the Events Industry So YOU Stand Out (PLUS, How to Land Big Name Influencers like Mark Cuban) #GTFO


? Why It’s Important to Target Niche Audiences
? The Secret to Pitching Big Influencers
? How to Find A New Career or Launch Your Business In 2017
? And so much MORE!

? Buy your ticket for Clever Talks and SAVE 30% off with promo code “Stephanie”

? Live Stream From Your Desktop with OBS:
? Live Stream Essentials Kit:


Digital Marketing Strategist

Chris Soriano, CEO of Clever Talks
Hillary Manalac, VP of Clever Talks

Music is Rock Angel by Joakim Karud

Lights, Camera, LIVE © 2016

Social Vid Con 2016 is Coming to San Diego!

Social Vid Con 2016 is Coming to San Diego!

Stop what you’re doing and listen up – If you’ve ever wondered how you could use video to drive more traffic, leads and sales to your website, then I have great news for you.

Social Vid Con San Diego is happening on Friday, October 21st and it’s about all things social video: live streaming, under 60 seconds, no sound, creating, storytelling, measuring and analytics, advertising, choosing equipment, hiring an outside production team, and so much more. I’ll be there showing small business owners, entrepreneurs and agency folks on how they can use Facebook Live to get back the engagement we’ve all lost from Facebook’s frequent algorithm updates.

Did you know that Facebook updated its algorithm to give preference to LIVE video?

“Now that more and more people are watching Live videos, we are considering Live Videos as a new content type—different from normal videos—and learning how to rank them for people in News Feed,” wrote Facebook product managers Vibhi Kant and Jie Xu. “As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.”

Wouldn’t now be a good time to start sharpening your video skills?

Now if you want to be left behind, go ahead and sit this conference out. But if you want to be on the cutting edge of what’s happening in the social media landscape, grab your ticket now because seats are limited.


Early bird tickets are only $177, so register before prices go up. 

Register Social Vid Con 2016

Save 25% off with PROMO CODE: Stephanie

Want to know who else you’ll see at Social Vid Con?

Social Vid Con 2016 Speakers


So if you want to create compelling, engaging, and converting video? This is the conference you want to attend. Need more convincing?

Here’s 5 reasons to attend:

1. Understand the power of live streaming
2. Learn how to measure social video

3. Discover how to best use Facebook Live, Instagram Stories, Snapchat, YouTube, and more

4. Master the elements of storytelling

5. How to determine when to hire a production company


HURRY! Early bird tickets are only $177, so register before prices go up. 

Register Social Vid Con 2016

San Diego Restaurant Week: 7 Tips for Restaurant Owners

San Diego Restaurant Week: 7 Tips for Restaurant Owners

San Diego Restaurant Week kicks off January 13th – 18th with over 180 participating restaurants in 12 unique regions across San Diego. It’s the perfect opportunity for  guests to discover new restaurants around town and indulge in the art of dining with discounted prix fixe menus for lunch and/or dinner.

Now if you’re a restaurant owner that’s participating in  the event, you are going to have a lot of competition that week and you will have to be on top of your marketing to break through the noise and get the attention of foodies all over San Diego. Fortunately, I have a few tips on how you could do just that. Please note that these tips are based on outside observations, I am not affiliated with San Diego Restaurant Week at all.

Let’s start with how you can optimize your listing on the San Diego Restaurant Week (SDRW) website.

Tip #1: Feature your restaurant logo.
SDRW is a great way to attract new guests to your restaurant. Prove to them that you’re an established restaurant by putting your best foot forward and including a logo in your listing. This shows that the restaurant is buttoned up.

Read More

First Day of the New Year Hike

First Day of the New Year Hike

I’ve always been superstitious when it comes to celebrating the new year. Growing up, my mom established the tradition that our family had to wear stripes or polkadots on New Year’s Eve because it would attract good luck and wealth. She also stressed the importance of being around family and loved ones because that would symbolize how close we would be the following year.

So with that type of background, it shouldn’t be a surprise that I came up with my own superstitions—er, traditions.

It’s my belief that the first activity you do in the new year will set the tone for the rest of the year and that being outdoors will breathe new life into a relationship.  So for the last three years, Ting and I have always gone on a hike on New Year’s Day. And this year, Ting and I headed to Cowles Mountain to embark on our annual tradition of  a day hike.

Cowles Mountain New Year’s Day Hike on January 1, 2012. Elevation: 1,594 feet

I was actually really quite surprised at how crowded it was on the trail. We saw other couples, bands of friends, and even parents with small children going up and down the trail. Occasionally, we had to stop because of the traffic but it was fine because it gave us a moment to pause and enjoy the scenery around us.

To avoid getting distracted, I brought my old iPod and rediscovered a couple of tracks I haven’t heard for a long time. The one that really stood out to me was “Adieu,” from the Cowboy Bebop soundtrack. With a mellow piano melody and a soft and somewhat sultry voiced singer,  it felt appropriate since everyone was saying goodbye to 2012.

“Adieu,” from the Cowboy Bebop soundtrack.

Listen to it yourself and let me know what you think.

Overall, it was a good hike and we made it to the top in less than an hour and most importantly, we did it together.

Happy New Year everyone! May 2013 be filled with love, laughter, and blessings from the heavens above.

Be a Part of Ad 2 San Diego Cause Marketing Night 2012

Every year, Ad 2 San Diego selects a local non-profit organization that is making an impact to our community and offers pro-bono integrated  marketing campaigns. We’ve done everything from radio ads, television commercials to a full website redesign to meet our client’s goals and objectives.

Last year, to fund our marketing initiatives, we hosted our first Charity Art Auction at our annual Cause Marketing Night event. We invited agencies and companies all over San Diego to showcase their creativity by donating a piece of art for charity.  At the end of the night, over 20 one-of-a-kind canvasses were auctioned off which helped raise over $3,000 for our public service campaign (see below).

This year, Ad 2 San Diego’s Public Service Committee is excited to be working with Wounded Warrior Homes as their non-profit partner for the year. This organization provides transitional housing to soldiers affected with Post Traumatic Stress Disorder and Traumatic Brain Injuries as they make the transition from active duty military to independent living.

If you’d like to participate in this year’s Cause Marketing Night and donate a canvas for the charity art auction, please contact Ad 2 San Diego at

To view all of the canvasses that were donated last year, visit our Cause Marketing Night 2011 album on Facebook.

Social Media Club San Diego presents The Social Hour

You’re invited to “The Social Hour”! Social Media Club San Diego is launching The Social Hour every third Wednesday of the month at Co-Merge at 6pm. It’s the perfect opportunity to stay on top of trends and changes in the social media landscape in under 60 minutes.

This month Social Media Club San Diego will be hosting, “The Social Hour – The Twitter Rules,” an informal discussion to talk about Twitter’s new policies.

Haven’t heard about Twitter’s new policy changes? No surprise, not that many folks are aware of the changes and how these policies may affect their content in order to adhere to Twitter’s guidelines. Below are details of the event.

The Twitter Rules

When: July 18, 2012 6pm
Location: Co-Merge
Moderator: Kari Embree

Twitter Trademark and Content Display Policy: Are You Already in Violation?

Twitter recently—and somewhat quietly—updated their brand usage guidelines to be much stricter in order to protect their trademark and content, and these guidelines could affect your business.

For instance, did you know that you:

  • Should always use one of the approved Twitter logos and/or buttons?
  • Should capitalize the ‘T’ in Twitter and Tweet?
  • Should not use Twitter in the name of your website, application, or product?
  • Should not use the Twitter bird on your book/publication cover or title?

Before you dismiss these and the rest of the updated brand usage guidelines too quickly, note this warning from Twitter’s page at “This policy is designed to help you use our brand and assets, including our logo, content and trademarks without having to worry about negotiating a separate agreement with us or talking to our lawyers.”

To RSVP for the event, head on to See you there!


Memecube: Get a Taste of the Super Optimized Conference Experience

This year I’ve been fortunate to attend a number of marketing and industry related conferences. And while the content tracks differ, the underlying struggle as an attendee has been fundamentally the same across the board: What do I do when there are two equally mind-blowing sessions going on at the same time? 

Normally, I ask myself two key questions. Which session will I walk away feeling 10x smarter? And, what’s the likelihood that I’ll be able to apply what was presented when I come back to the office?

If I’m still struggling, I’ll quickly glance around to see which session is drawing in the biggest crowd — that’s usually a sign that the presenter is a definite must-see. At that point, I know I’m taking a chance and leaving it to Twitter and putting faith in the hashtag gods that someone in the other session will be tweeting every highlight. Sometimes it works out, sometimes it doesn’t.

Fortunately, when I attended Gamification Summit (GSummit) 2012 last month, I didn’t have to worry. The reason is because GSummit had partnered with Memecube, a robust Twitter client, to deliver a super optimized conference experience. Now, I’ve seen Tweets projected on a wall and have seen images get pulled into a feed but I have never seen anything like Memecube. And although Memecube went down a couple of times because of conference attendees and subscribers rushing to log on, I still thought the platform was impressive.

Memecube Features

  1. It auto-populates speaker Twitter @handles and the conference hashtag. This makes it easy to tweet the event’s most memorable ideas, quotes and memes.
  2. Enable attendees to tweet and retweet others from same platform.
  3. View the conference schedule  easily and check-in to let other attendees know where you are.
  4. It can tie in gaming aspects where attendees can earn badges when one of their tweets is retweeted.
  5. Since attendees had to tweet via the platform, I didn’t come across any hashtag spammers.
  6. And lastly, ALL of the updates tweeted during a session are organized in one place!
In fact, if you want to check out how GSummit and Memecube turned out, you can still visit While you’re there, check out my favorite session at the conference with CEO, Chamillionaire, “Direct to Fan Engagement” with CEO, Chamillionaire. I love what he and Big Door are doing at My only regret during his session was sitting in the back. I wish I was up close so I could be visible in the photo he took of the crowd and posted to Facebook.

Source:, June 2012

Taking Memecube to the Next Level

Overall, I think Memecube is cool and would recommend all event organizers to check it out. In the future what I’d like to see Memecube do is feature photos in tweets. I’ve seen it in other Twitter clients such as Minglestream and thought it was great having the ability to view photos of sessions taking place. I’d also love it if Memecube linked to the actual tweet so I can copy the embed code and paste a tweet in a future recap.

Twitter Charity Run 2012: Tweet – Give – Run

Twitter Charity Run 2012This year I’ll be participating in my first virtual charity run created by Jeff & Tamara the creators behind The purpose of the event is to take the amount you would normally pay for a race registration ($30 – $150) and donate those funds to your support your favorite charity. The event takes place April 13th through April 15th and people all over the world will be participating.

The cause that I will be supporting and running on behalf of is called WomenHeart: The National Coalition for Women with Heart Disease. WomenHeart is the nation’s only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. They are devoted to advancing women’s heart health through advocacy, community education, and the nation’s only patient support network for women living with heart disease.

In addition to donating funds to WomenHeart, I’m also earning donations for the organization by logging my miles at For every mile that I log, Bumble Bee Foods will donate $.30 to help lead the fight against heart disease. For more information about BeeWellforLife and the charities they support, visit BeeWell for Life: How the Program Works. It’s the perfect opportunity to stay active while doing good for others.

Below are the details of the Twitter Charity Run 2012 event if you’d like to participate as well. If you’re in San Diego, please leave a comment below.

Twitter Charity Run 2012

When: April 13th through April 15th

Location: Everywhere! Check out the cities participating in Twitter Charity Run via Google Maps. I’m waiting for my location to pop-up so I can brag that I’m representing the West Coast.

How do I participate?

  1. Register  for Twitter Charity Run 2012 . When the event is over, the organizers will post another form for participants to share their race and charity results.
  2. Entry Fee: Make a donation to the charity of your choice
  3. Print your bib online
  4. Help spread the word by promoting the event to your friends and family on your blog or social media channels. The hashtag for the event is #twittercharityrun.

Participants in the event are encourage to share their reason for joining the virtual race and send their photos to WeRRunners will share as many stories they can on their site.

I hope you get to join me in this virtual event. You’ll be supporting your favorite cause and making a different in the world. If you have questions or need additional info contact WeRRunners at


10 Content Marketing Tips to Launch Your Business from Michael Stelzner

Last week Social Media Club San Diego (SMCSD) hosted an event with Michael Stelzner, founder of Social Media Examiner and author of Launch: How to Quickly Propel Your Business Beyond the Competition. At the event, Stelzner shared his Elevation Principle — a blueprint on how to launch a businesses by developing a solid content strategy. He believes that if you focus your efforts around great content that provides value to your customers and eliminates marketing messages, your business could achieve stellar success.

I would have to say that of all the SMCSD events that I’ve attended, this event was one of my favorites. At the end of the presentation, I had already downloaded Launch and had a list of content ideas that I wanted to produce (stay tuned for a review of his new book). If you’re interested in learning more about Stelzner’s new book, you can download your first chapter of Launch today.

 10 Content Marketing Tips to Launch Your Business

  1. The Elevation Principle Formula: Great Content + other people – marketing messages = Growth
  2. If you can solve people’s problems at no cost then many of them will wonder what you can do if they paid for your services.
  3. Cage your marketing messages. Marketing if friction to your business – it slows down your growth.
  4. There are three things people want: insight, access to great people, and recognition.
  5. 80% of your content should not have a marketing message tied to it. Just be willing to help with no strings attached.
  6. Shine the spotlight on others such as outside experts and successful peers.
  7. Primary Fuel: How-to articles, expert interviews, reviews, news stories, and case studies.
  8. Nuclear Fuel: Report based surveys, white papers, top 10 contests, micro events (i.e. webinars, videos, podcasts).
  9. 95% of your Facebook Fans will never come back to your Facebook Fan Page. Fans will get your information via the news feed.
  10. Social Media Examiner will be releasing the 2012 Social Media Marketing Industry Report on Tuesday, April 3, 2012.


Ad 2 San Diego Cause Marketing Night 2011 Event Recap

Since 1947, Ad 2 has been a group of people passionate about helping others. From personal to professional growth, in bettering our communities, Ad 2 is a group of young, passionate, forward thinking and community leaders making a difference. As a national non-profit organization, we pride ourselves in being active and die hard advertising addicts blazing our way to a brighter tomorrow with style and good company.

For over 30 years, local Ad 2 chapters have produced comprehensive public service advertising and marketing campaigns for non-profit organizations in their communities. Each year local chapters select a new client in which they research the client’s needs and design a complete marketing plan. Once approved by their external stakeholders, Ad 2 executes the marketing plan which may include but is not limited to television, radio, print, outdoor and interactive advertising campaigns. Some deliverable include logo design, production of collateral materials and public relations initiatives.

These campaigns are not homework assignments. They are not theoretical. They are professionally executed by Ad 2 volunteers and the results make a real difference in local communities. Non-profit organizations that have worked with Ad 2 have acknowledged that the assistance received from their local Ad 2 chapter was key to their development and success. This year Ad 2 San Diego selected My Girlfriend’s Closet,  a non-profit organization that provides gently used clothing, shoes and accessories to distribute to foster, homeless and disadvantaged teenage girls as their 2011-2012 Ad 2 San Diego Public Service campaign recipient.

To kick off their Public Service campaign, Ad 2 San Diego hosted their annual Cause Marketing Night at the FIDM San Diego campus located in the heart of downtown overlooking Petco Park. The venue was the perfect backdrop for over 20 canvases that were generously donated by San Diego’s hottest agencies and companies. The event also featured guest speaker Brian Hawkins, co-founder and Vice President of Catalyst Marketing who spoke to a room of over 30 attendees on how the cooperative efforts of a “for profit” business and non-profit organization can offer mutual benefits.

Below are a few key take aways from the event:

  • 19 Companies and agencies in San Diego donated over 20 canvasses to the event.
  • Art auction raised over $3,000 to go towards the My Girlfriend’s Closest Public Service campaign.
  • Event attracted over 40 attendees.
  • And most importantly, ALL of the canvasses were auctioned off!