Special thanks to Jun Loayza, Chief Marketing Officer at Future Delivery, for this post on 12seconds. Don’t forget to check out his blog on Living the Startup Life.
12 seconds is not a lot of time for a lot. You can’t really watch a Youtube video, read a blog post, or even microwave a hot pocket (the entrepreneur’s food of choice). However, in today’s society where attention spans are short and the barriers to meet new people have significantly decreased, short busts of information and messaging are exactly what fill the gaps between the work we do at the office or when we’re stuck with writer’s block.
Enter 12seconds.tv. Think of it as the Twitter for YouTube. If you use Twitter, you know that this is a breeding ground for bloggers and startups to keep in touch, share ideas and information, and promote their products or brand. So it follows that 12seconds could potentially be used in the same way.
While browsing through my friend’s short impromptu videos I think to myself, “This is going to be the next Twitter!”… and I’ll tell you why:
- 12 seconds is perfect for bloggers who want to convey a simple burst of information
- It easily syncs with your Twitter so that you automatically post your video link on your Twitter as soon as you record your vid
- It doesn’t suffer from decision paralysis. On Youtube, you can create a video about ANYTHING. On 12Seconds, it greatly limits your decision making and makes you focus on one core theme for the vid.
For a while I wanted to be a “Youtube star.” We’ve all seen them, those people who have the weekly wrap-up show or some funny little sitcom that they post up every other day. However, I just don’t have the time, let alone the creativity and resources to become a star. Plus, it’s so saturated that even if I had good content, I just wouldn’t be discovered. This is why I’m so excited about 12Seconds! I have the opportunity to apply all that I’ve learned about what sticks with YouTube, Twitter, and blogging and apply it to 12Seconds. It’s brand new so there is no competition, I can stand out immediately, and I can be a pioneer in the types of 12Second vids that I have.
So how can you stand out at 12Seconds? Still a little early to tell, but here are my predictions:
- Pick a topic and stick to it. Your friends read your blog or twitter because they’re your friends and are interested in you. People outside your network could care less about what you do on your own time. If you want a steady stream of subscribers, you need to become a thought leader on a topic. I predict something similar on 12Seconds. What kind of entertainment value you’re able to present to your viewer is up to your creativity and personality.
- Start conversations. You’re not able to video reply someone on 12Seconds yet, but I’m sure you’ll be able to do that eventually. But, you are able to do it if you have the person’s Twitter. Just add the “@username” to your video’s title and you’ll reply to them via your Twitter account.
- Use the blog widget. There are twitter, meebo, and flickr widgets, so why not use the 12Second widget? This is such a great way for you to personally interact with your readership.
I feel that anything right now that is targeting bloggers and providing them with a vehicle to get their message and personal brand out there is hitting at gold. Look at Twitter and Plurk. You can even take Tradevibes as a great example: if you provide a group of people with a tool to distribute their brand or product, the group of people will use it and run with it.
I predict that 12Seconds will be successful, so hurry up and get your username before someone takes it! See you on the channels…
* If you would like an invite to 12Seconds, feel free to reach out to me at jun (dot) Loayza (at) gmail.com