Ad 2 San Diego Cause Marketing Night 2011 Event Recap

Since 1947, Ad 2 has been a group of people passionate about helping others. From personal to professional growth, in bettering our communities, Ad 2 is a group of young, passionate, forward thinking and community leaders making a difference. As a national non-profit organization, we pride ourselves in being active and die hard advertising addicts blazing our way to a brighter tomorrow with style and good company.

For over 30 years, local Ad 2 chapters have produced comprehensive public service advertising and marketing campaigns for non-profit organizations in their communities. Each year local chapters select a new client in which they research the client’s needs and design a complete marketing plan. Once approved by their external stakeholders, Ad 2 executes the marketing plan which may include but is not limited to television, radio, print, outdoor and interactive advertising campaigns. Some deliverable include logo design, production of collateral materials and public relations initiatives.

These campaigns are not homework assignments. They are not theoretical. They are professionally executed by Ad 2 volunteers and the results make a real difference in local communities. Non-profit organizations that have worked with Ad 2 have acknowledged that the assistance received from their local Ad 2 chapter was key to their development and success. This year Ad 2 San Diego selected My Girlfriend’s Closet,  a non-profit organization that provides gently used clothing, shoes and accessories to distribute to foster, homeless and disadvantaged teenage girls as their 2011-2012 Ad 2 San Diego Public Service campaign recipient.

To kick off their Public Service campaign, Ad 2 San Diego hosted their annual Cause Marketing Night at the FIDM San Diego campus located in the heart of downtown overlooking Petco Park. The venue was the perfect backdrop for over 20 canvases that were generously donated by San Diego’s hottest agencies and companies. The event also featured guest speaker Brian Hawkins, co-founder and Vice President of Catalyst Marketing who spoke to a room of over 30 attendees on how the cooperative efforts of a “for profit” business and non-profit organization can offer mutual benefits.

Below are a few key take aways from the event:

  • 19 Companies and agencies in San Diego donated over 20 canvasses to the event.
  • Art auction raised over $3,000 to go towards the My Girlfriend’s Closest Public Service campaign.
  • Event attracted over 40 attendees.
  • And most importantly, ALL of the canvasses were auctioned off!





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