Marketing via New Media Meets Brickfish®

Earlier this month, our company was invited to be guest speakers at Becky Carroll’s Marketing via New Media class at UCSD Extension. Carroll’s class focuses on how social media can leverage customer loyalty and engagement. In fact, the book that she uses in her course is Groundswell by Charlene Li and Josh Bernoff—a definite must read for any company looking to gain insight and engagement from their consumers.

With that said, we were definitely excited to meet her class (especially me since I’m a big fan of public speaking). We presented what Brickfish® was and how companies can use our platform to launch a social media advertising campaign. Below is the presentation that we shared with her class that night:

What Is Brickfish?

View SlideShare presentation or Upload your own. (tags: case campaigns)

Again, special thanks to Becky Carroll and her students for letting us speak. You can learn more about how her students are embracing social media by reading her blog at Teaching Social Media.

By the way, if you’re attending the 2008 BlogWorld Conference, be sure to check out the Creating Customer Loyalty with Social Media panel as Carroll will be one of the moderators.

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  • Becky Carroll August 25, 2008 at 6:37 pm

    Many thanks to you and Brickfish for coming to share what you are doing with my class! They loved it and learned a lot about viral marketing and CGM. Are you coming out to BlogWorld yourself?

    Brickfish rocks! 🙂

  • Stephanie August 26, 2008 at 1:33 pm

    @Becky Carroll: We had a blast! I’m going to try and make it out to BlogWorld. It’ll be my first social media related expo, so I’m really excited.

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