Are Your Customers Ready for Social Media?

Launching the first social media campaign for your company can be intimidating. With so many ways to engage consumers online (blogs, podcasts, social networks, Twitter, etc.), the feeling of anxiety is inevitable. You know it’s important to get involved in social media, but where do you begin?

First, understand who is online and what they’re doing. Participation in social media can differ among men and women and every demographic you can think of. For example, teens and Gen Y are more open to seeking entertainment online through video-sharing websites such as YouTube than older generations and are more likely to download their favorite songs ((

With this information, how do you decide between launching a social network and adding a review system to your website? Which medium will your customers flock to?

To understand what your customers are ready for, I recommend using Forrester’s Social Technographics® Profile tool available here. Based on Forrester’s survey data, you can research how participation in the groundswell varies among different groups of consumers not only in North America but globally as well.

Read More

Marketing via New Media Meets Brickfish®

Earlier this month, our company was invited to be guest speakers at Becky Carroll’s Marketing via New Media class at UCSD Extension. Carroll’s class focuses on how social media can leverage customer loyalty and engagement. In fact, the book that she uses in her course is Groundswell by Charlene Li and Josh Bernoff—a definite must read for any company looking to gain insight and engagement from their consumers.

With that said, we were definitely excited to meet her class (especially me since I’m a big fan of public speaking). We presented what Brickfish® was and how companies can use our platform to launch a social media advertising campaign. Below is the presentation that we shared with her class that night:

What Is Brickfish?

View SlideShare presentation or Upload your own. (tags: case campaigns)

Again, special thanks to Becky Carroll and her students for letting us speak. You can learn more about how her students are embracing social media by reading her blog at Teaching Social Media.

By the way, if you’re attending the 2008 BlogWorld Conference, be sure to check out the Creating Customer Loyalty with Social Media panel as Carroll will be one of the moderators.