Three years ago, I was invited to speak at a Becky Carroll’s Marketing via New Media class at UCSD Extension to speak on behalf of Brickfish, a social media advertising company based in San Diego. Since then, I’ve been a fan of Becky Carroll on Twitter and her blog CustomersRocket.net where she shares her passion about social media, marketing, and the customer experience. Just recently, I saw Becky Carroll’s keynote at Social Media Camp San Diego that was held last month at the Sony headquarters.
Today, I’m excited to announce that Becky Carroll has a book coming out in July! The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers, being published by John Wiley & Sons, is now available for pre-order on Amazon.
What can you gain from ordering this book today?
In her book, Becky reveals the four keys to creating a successful customer strategy through the ROCK acronym:
- Relevant marketing: Ensure that your marketing strategy is relevant to your customers.
- Orchestrated customer experience: Engage your customers with a planned experience.
- Customer-focused culture: Make your customer satisfaction a part of your company DNA.
- Killer customer service: Take customer service to the next level and the foundation of the customer experience.
With this strategy in place, your customer experience is sure to ROCK.
So what are you waiting for? Pre-order your copy of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers today.