LCL12: How to Get Paid As a Content Creator

LCL12: How to Get Paid As a Content Creator

Creating content is already a challenge in itself, let alone monetizing it afterwards! But, if you love what you do and can collect some reward along the way, why not? In fact, when you work so hard to build up your online presence, it only makes sense for you to go ahead and monetize off of your influence.

So, in this episode, I will share with you what I learned at Summit Live and some ways in which you can GET PAID AS A CONTENT CREATOR. Look, this is perfect for anyone looking to learn how and where to find sponsorships from brands like Macy’s, for fashion bloggers who are looking to take their content creation to a whole new level, and, finally, for anyone who is interested in monetizing their social media channels as a content creator.

//IN THIS EPISODE, YOU’LL HEAR:

  • How To Get Paid As A Content Creator with FameBit

//EPISODE RESOURCES:

//SHARE THE LOVE:

//UPCOMING EVENTS:

//TOP COMMENTS:

Lights, Camera, LIVE © 2017

LCL11: Discover How Top Travel Destinations Use Instagram to Power Their Marketing

LCL11: Discover How Top Travel Destinations Use Instagram to Power Their Marketing

WATCH how top travel destinations like the One World Observatory in New York are using Tack to drive engagement with eye-catching content captured by their Instagram fans.

This episode is perfect for any Social Media Managers looking to streamline their content creation process, drive more engagement with their customers, and show off the photos on their website.

IN THIS EPISODE, YOU’LL HEAR:

📸 (6:00) Why User-Generated Content Should Be a Key Part of Your Strategy
📸 (9:19) How to Curate a Gorgeous Instagram Feed
📸 (9:34) Engage with Customers and Fans
📸 (10:52) What To Do When You Have an Empty Content Calendar
📸 (11:50) Protect Your Business by Getting the Legal Rights to Reuse Images
📸 (14:03) Allow Multiple Team Members to Work on Your Instagram Account
📸 And so much MORE!

EPISODE RESOURCES:

  • Test Drive Tack: https://foundontack.com
  • Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
  • Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

SHARE THE LOVE:
Know anyone that would benefit from this episode, click-to-tweet: http://ctt.ec/Eb79f

UPCOMING EVENTS:

GUEST
Bill Vieux, co-founder of Tack

TACK

Music is Rock Angel by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2017

LCL10: How TravelNevada Won Over Millennials Thanks to Storytelling

LCL10: How TravelNevada Won Over Millennials Thanks to Storytelling

Lookie, lookie it’s the first Lights, Camera, LIVE in the new year and we’re kicking things off with Kaitlin Godbey from TravelNevada!

We’re talking about TOURISM and HOW TO MARKET TO MILLENNIALS.

If you think the Consumer Electronics Show (CES) or the Las Vegas Strip are the only things to do in Nevada, THINK AGAIN!

Nevada is a HUGE state to explore, making it nearly impossible for TravelNevada to cover every corner of the state by themselves. And that’s where their followers come in!

Nevada enthusiasts have been capturing all things quirky, weird, fabulous, and fun in the Silver State by tagging photos with the hashtag #TravelNevada.
In under a year, Kaitlin was able to grow their Instagram account by 700%!

As Social Media and Content Strategist at TravelNevada, Kaitlin creatively champions travel opportunities beyond the neon lights of the Las Vegas Strip and inspires adventure into the heart of Nevada.

Using compelling storytelling, content development, and cross-channel influencer engagement strategies, she is a key player assisting TravelNevada in receiving national recognition last year in best in Travel PR, including a Silver Anvil from the Public Relations Society of America and a Mercury Award from the U.S. Travel Association.

In this action-packed episode, jump to where we talk about:

  • (20:49) Tips to Get Your Brand Story Buzzing
  • (30:33) The Benefits of Niche Interests and Influencers
  • (49:48) How the Right Content Partnerships Can Drive Success
  • And so much MORE!

Episode Resources:

Upcoming Events: 

Lights, Camera, LIVE © 2017

LCL9: How to Create a Niche In the Events Industry So YOU Stand Out

LCL9: How to Create a Niche In the Events Industry So YOU Stand Out

WATCH: How to Create a Niche In the Events Industry So YOU Stand Out (PLUS, How to Land Big Name Influencers like Mark Cuban) #GTFO

CLICK-TO-TWEET: http://ctt.ec/YPcSE

IN THIS EPISODE, YOU’LL HEAR:
🖊 Why It’s Important to Target Niche Audiences
🖊 The Secret to Pitching Big Influencers
🖊 How to Find A New Career or Launch Your Business In 2017
🖊 And so much MORE!

SAVE YOUR SPOT:
🎟 Buy your ticket for Clever Talks and SAVE 30% off with promo code “Stephanie” http://www.clevertalks.com

EPISODE RESOURCES:
🖥 Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
🖥 Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

____________________

HOST STEPHANIE LIU:
Digital Marketing Strategist
Website: http://heystephanie.com
Facebook: http://facebook.com/heystephanieliu
Instagram: http://instagram.com/heystephanieliu
Twitter: http://twitter.com/heystephanie

GUESTS
Chris Soriano, CEO of Clever Talks
Hillary Manalac, VP of Clever Talks
Website: http://www.clevertalks.com/
Facebook: https://www.facebook.com/Clevertalks/
Twitter: https://twitter.com/clevertalks

Music is Rock Angel by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

LCL6: How to Plan An Influencer Event Like A Boss with Beth Gutierrez

LCL6: How to Plan An Influencer Event Like A Boss with Beth Gutierrez

In this episode of Lights, Camera, LIVE we’re talking about INFLUENCER EVENTS.

Specifically, How to Plan An Influencer Event Like A Boss #golive Click To Tweet

The best part is that thanks to my guest today, you can get a head start at planning your next influencer event no matter who you are. Beth Gutierrez owner of Joy Culture Events, puts the ‘special’ in in special events and when I say she knows how to plan…I mean it!

With a nearly decade-long career in marketing, Beth has helped bring event-based activations to life for clients across several industries, including hospitality, destination, sports and food and beverage. Specializing in logistics and event management, Beth knows exceptional client service, a positive attitude and great mood lighting can go a long way.

In this action-packed episode, jump to where we talk about:

  • (6:10) Top 5 Things to Consider Before You Host an Influencer Event
  • (23:44) Common Mistakes People Make with Influencer Events
  • (25:10) The 3 Things You Should Never Forget in Your Pitch

Tune in and check out the juicy tips and tricks on:

  • How to find influencers
  • How to host an event without emptying your wallet
  • How to get influencers to say YES to your event
  • How to make your event easy for influencers to have fun
  • How to get your event shared on social media

JOY CULTURE EVENTS

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

FREE DOWNLOAD
📔  How to Plan Your Influencer Event Like A Boss:

Plan Your Influencer Event

LCL4: Q&A: How to Book Subject Matter Experts for Video

LCL4: Q&A: How to Book Subject Matter Experts for Video

I absolutely LOVE it when fans of Lights, Camera, LIVE send me their questions via video!

Junvi Ola is the founder of Hospitality Content Studio and she had a question on how to book subject matter experts for video/live streaming.

IN THIS EPISODE, YOU’LL DISCOVER HOW TO:

  • Persuade subject matter experts to be a guest on your show (so they can’t say no)
  • Take the tech-headache away from your guest
  • Piggyback off your guest’s credibility if video is still 100% off the table

JUNVI OLA

WANT TO GIVE YOUR FACEBOOK LIVE STREAM A MAKEOVER?

Check out Broadcast to Facebook Live from Your Computer by my good friend, Ian Anderson Gray.

Lights, Camera, LIVE © 2016

LCL3: How Experian is Driving Community and Connection with Kerrie Roberts

LCL3: How Experian is Driving Community and Connection with Kerrie Roberts

On today’s episode of Lights, Camera, LIVE, I’m joined by Kerrie Roberts, Social Media Community Manager for Experian on how they’re using social media to stay relevant in a heavily regulated industry while building an online community.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

  • As the Social Media Community Manager for Experian, Kerrie can be found traveling from conference to conference simply because the social media landscape is always changing and it’s important for Kerrie and Experian to stay on top of all the changes
  • Creative briefs are super important for keeping cross-functional team on the same page for upcoming campaigns
  • Educating the Legal Team never ends, seize that opportunity as a chance to become the subject matter expert in your organization
  • Experian uses many social media channels, because as a huge company and it has many services offered that needs to reach so many people
  • When it comes to influencers, financial bloggers are key in Experian’s content strategy to educate the public
  • Experian hosts weekly Twitter chats to engage specific audiences
  • Experian experiments with a variety of platforms including Periscope and Snapchat
  • Tools such as Slack and Microsoft Link help teams effetively communicate
  • Latest content push is how to prevent your child from being a victim of identity theft

RESOURCES:

  • Sprinklr, an enterprise social media listening platform

EXPERIAN:

KERRIE ROBERTS:

Lights, Camera, LIVE © 2016

LCL2: How Fluxx Nightclub is Winning on Social Media with Savanna Rakofsky

LCL2: How Fluxx Nightclub is Winning on Social Media with Savanna Rakofsky

On today’s episode of Lights, Camera, LIVE, my guest by Savanna Rakofsky, Director of Marketing for Fluxx Nightclub and I dive in on how San Diego’s hottest nightclub is winning on social media.

What you’ll learn on today’s live stream:

  • Tips on how to launch your career in the nightlife industry (HINT: Stay organized!)
  • Why it’s important to build strong relationships with your creative team
  • How Facebook Groups can help keep your staff updated on promotional efforts
  • When to reach out to people, relevant and popular artists, and the up and coming artists, and also work with cross promotion with other bars
  • How she’s blowing up Snapchat and how they went up to 12 million views

Resources Mentioned:

Fluxx Nightclub:

Savanna Rakofsky:

Upcoming Events:

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

WATCH THE ORIGINAL LIVESTREAM:

LCL1: Tips for Facebook Live & Social Media Tools

LCL1: Tips for Facebook Live & Social Media Tools

Listen up, the Facebook Live show with yours truly is about to start. Plug in your headphones in and get settled to tune in live. Today we’re talking about Tips for Facebook Live & Content Tools to Increase Engagement.

LINKS
Fabulous Facebook Live Tricks and Tools

Social Media Resources to Increase Engagement

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

Upcoming Events

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