For many bloggers, the worst part of writing is the beginning, when you’re sitting at your desk starting at a blank screen and a blinking cursor.
Writer’s block sucks. I know because I’ve been there before. It’s a frustrating feeling that can consume you and stop your creative efforts dead in their tracks.
Overcoming writer’s block is tough. So when I discovered Michael Koenigs 10×10 formula at Ignite Your Fire last Saturday, I had a breakthrough! I was so inspired that I wanted to find a quiet corner in the conference and start working on my 10×10 formula right away!
The beauty behind Koenigs’ formula is that it takes less than a day to start implementing it. It might sound too good to be true but when you see how simple the process is, you’ll be scribbling one idea after the other and waving bye to writer’s block.
The only equipment you need is a smartphone. You can use the camera function on your smartphone or create a new voice memo.
The 10×10 Formula
- Write down the top 10 frequently asked questions about your product, service or industry. Estimated task time: 15 – 30 minutes
- Next, list the top 10 questions target audience should be asking about your product, service or industry. This step is important in distinguishing the value you bring to the table (e.g., experience, skills, knowledge, etc.). Estimated task time: 15 – 30 minutes
- Now the fun part! Record 20 short Q&A videos asking and answering each of the questions you wrote in steps 1 and 2. Each Q&A video should be 30 seconds to 2 minutes long. Estimated task time: 30 – 90 minutes
Here are a few examples of questions I get asked all the time about social media:
- Which social media channels should I use to increase my bottom line?
- How many times should I post on Facebook?
- What’s the best social media reporting too?
And here are a few examples of questions that brands should be asking about social media:
- How do I create a social media strategy that supports my business objectives?
- How do I generate leads on Facebook?
- Which social media metrics should I be measuring?
Creating the Content
After you’ve recorded everything, the next step is to transcribe everything you just said in the videos into a blog post. Or if you’re a vlogger, upload that content to YouTube. And if you’re a podcaster, take the audio file and start editing.