Tips for Marketing on Foursquare – OMS 2011

Thanks to my current employer, I was fortunate to have the opportunity to attend the Online Marketing Summit (OMS) in San Diego which was held at the Downtown Westin Gaslamp Quarter. I was at the conference most of the time providing attendees with a demo of my company’s software solutions for SEM and SEO and while I wasn’t able to attend a lot of the sessions, I was able to attend a session on how marketers could leverage the location-based social media platform, Foursquare, to target and reward loyal consumers.

Mike Lewis, the speaker and  Vice President of Marketing at Awareness, Inc. kicked off his presentation with a comedy web series on YouTube produced by HubSpot, Inc. called, “Foursquare Cops,” which I had to share (see below). The rest of the presentation is up on SlideShare. If you attended the event, what was your key take away?

Foursquare Cops – HubSpot, Inc.

Top 10 Ways Marketers can Use Foursquare

Presented by Mike Lewis (@bostonmike) at OMS 2011

View more  presentations from Mike Lewis on SlideShare and visit his blog Social Episodesfor more of his insight on social media and its on today’s businesses.

If you’re already on Foursquare, feel free to add me – HeyStephanie. Check you later!

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  • Ian February 21, 2011 at 10:07 am

    still never got on four square. I’m not sure I want everyone to know where I am at all times…

    • Stephanie Gulley February 21, 2011 at 10:47 am

      It’s actually quite funny how Foursquare or other geo-based social media platforms are being used outside of marketing. I read an article earlier this week on how high schools are cross-referencing social media platforms like Foursquare to track truant students. Can you imagine that? Madness.

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