Last month I had the opportunity to attend the Ad 2 San Diego (Ad2SD) Cause Marketing Night at the stunning NTC Promenade. Each year, Ad2SD donates a complete advertising campaign to one non-profit organization in the San Diego area. The advertising campaign includes television, radio, print, outdoor and interactive advertising elements depending on the client’s goals and objectives. Other campaigns have also included a logo design, production of collateral materials, and public relations initiatives. With the help of committed Ad2SD members, Ad2SD designs and produces the campaign for the non-profit organization with little to no cost at all.
This year, three non-profit organizations competed for the coveted Ad2SD Public Service campaign which included the Challenged Athletes Foundation, California for Sustainable Energy, and Make a Wish Foundation. Each non-profit was given 10 minutes to present what the goal and objectives were for their organization and how they would be able to benefit from the public service campaign. For a full recap on event, check our Marco Barron’s summary here.
After the presentation and Q&A session, Ad2SD presented Christine Guardia, the Cause Cultivator of KooDooZ. Guardia discussed how partnerships are the fifth “P” in a marketing mix. Below is the presentation that she prepared that night.
For more information on Cause Marketing, be sure to follow Guardia on Twitter @Cause4Kdz. As for the winner of this year’s Ad 2 San Diego Public Service campaign, be sure to check out the Ad2SD site. They should be announcing the winner soon!
[Image source: NTC Promenade]