Facebook announced earlier this week that topics you like on Facebook are going to play an even bigger role in your News Feed.
Now when a Facebook Page tags another Page in a post, users that are fans of both pages will see the post in their News Feed. This initiative is very similar to what happens when a friend tags you in a photo (once you’re tagged, overlapping friends get to see that photo and can engage by liking, commenting or sharing the post).
For example, if many people who like Dwight Howard also like the Bleacher Report, it suggests that these two Pages are connected. If we see that people who like both the Bleacher Report and Dwight Howard are liking the post above, that’s an indication that it may be relevant for people who only like Dwight Howard.
This means some Page posts that tag other Pages may be seen by new people. – Andrew Song, Product Manager
Overall, the benefit of this rollout is that it allows Pages to extend the reach of their content, drive engagement and possibly attract new fans.
However, I must admit that I’m a little concerned on how this feature might be abused. What if a competitor tags my client’s page to announce a better discount? Fans of both pages would see that post. I’m curious to see how Facebook will deter spammers from abusing the tagging feature.
Have you started to see these types of posts in your News Feed?
Thank you so much for sharing this! I think this is a great thing when it is used wisely! A competitor using it against you only risks that you’ll “turn him/her/them the favor”… and what I like is that it helps you attract your IDEAL clients (and “give away” those who aren’t to other to other businesses that might correspnd better with their needs). That way it’s a win-win situation 🙂
*it’s a win-win situation for both companies and clients.
Stephanie, thank you for this update. It is both exciting because of the possibilities and disturbing in that it could be abused. In my personal page, I can decide if the tags show up or not. Don’t pages offer the same feature?
I agree, it’s exciting and a bit unnerving. I checked the Facebook pages for all of my client’s and didn’t see an option where they can block other pages from tagging them. If Facebook makes a change to the Settings page for Admins, I’ll be sure to share with everyone.
This for sure is something social media managers can use for managing clients accounts. I will be sharing this to our fans and use your tip with it 🙂
I’ve had clients tag other Facebook Pages in a post if they were hosting an event together or doing some type of promotion. For example, XYZ mall could tag Anthropologie in a post to promote their Spring Sale in hopes that Anthropologie would return the favor and tag the mall in the future.
With this new feature, it’s expanding the reach of the original Page that posted the content. I’m very interested to see how this will pan out.
Very interesting and could be a great way to collaborate with colleagues. I’m actually excited about this 🙂
I’ll be keeping an eye out on my client’s Facebook Insights to see if it increases their reach. Let me know if it works for you!