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  • Seamus Anthony March 17, 2009 at 8:00 pm

    Thanks for this great article. I also think another kind of campaign, like video or photo could be for music creations. Come up with a theme song for example.

    • Stephanie Gulley March 19, 2009 at 8:17 am

      Great suggestion! The only drawback of music campaigns is going getting is passed the Legal team (i.e. copyright infringement, DMCA, etc.). Once you get around the legal issues, music campaigns can definitely be entertaining.

      Samsung had a ‘karaoke’ video campaign that was fun to watch. This was my favorite entry from the campaign: Bob Wants a Samsung.

  • Steve Furman April 14, 2009 at 7:48 pm

    Nice summary of campaigns. We employ all of them but video and design. Our brand is not ready yet. But I’m working on them. The Blog has worked best for us. We have 46MM customers, and many of them like to chime in.


  • Magnolia Medina July 30, 2009 at 1:36 am

    I am doing a research on viral marketing for my master. The purpose of this study is to analyze three successful viral marketing camapaigns. If you want to participate, please click this link:


    • Stephanie Gulley August 4, 2009 at 7:41 pm

      Thanks for the link! I’d love to hear the final results once your research/survey is completed. Good luck on your masters!

  • Bill Cox August 17, 2009 at 4:12 pm

    Hi Stephanie,
    I have enjoyed your blog, and this article especially. I’d be interested you hear your views on viral marketing, how important is it, how to make a campaign viral, the degree to which each (photo, blog, design, video, mixed) are a fit with viral.
    Thanks for sharing your wisdom on this new frontier!
    Bill in Atlanta

  • George Contorakes November 5, 2010 at 12:04 pm

    I appreciate you sharing information about how photography affects social media campaigns. It’s much easier to interact with others online by commenting on their pictures and boosting one’s brand.

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