The Power of Animated GIFs

GIF here, GIF there, GIFs everywhere.

From JLaw falling down on the red carpet repeatedly to King Joffrey dying in an episode of Game of Thrones, GIFs are fast becoming the most widely shared content online among Baby Boomers and Millennials.

To understand the rise of animated GIFs in pop culture, it is important to understand:

  • what a GIF is,
  • why they have become so popular in the visual content space, and
  • how they can be beneficial in your marketing strategy.

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