Stephanie Liu

Get Face Time with San Diego Marketing & Advertising Executives

  • By Stephanie Liu
  • February 13, 2011
  • Events

Feel elite with Ad 2 San Diego (Ad2SD) at the February Members Only Event hosted at the Gaslamp Speakeasy!  An ultra-exclusive event, this Happy Hour is password secure and therefore, only Ad2SD members are allowed to attend.  Behind closed doors, members will be able to enjoy 1/2 Off Signature Prohibition-Style Drinks and Complimentary Light Appetizers.

As part of the members-only event, Ad2SD folks will have access to participate in a silent auction to bid on One-on-One Lunches with distinguished advertising and marketing executives in the San Diego community.

Below are the details for the event – be sure to RSVP to reserve your spot. If you’re not already an Ad2SD member, you can easily sign up and register online. For more information on the event, visit the Ad2SD website or the Facebook fan page.

Ad 2 February Happy Hour Details:

· Date: Thursday, February 17, 2011

· Time: 6-8pm

· Location: Gaslamp Speakeasy

· Address: 710 4th Ave, San Diego, CA 92118

· Specials: 1/2 Off Signature Drinks and Appetizers

· Light Appetizers will be provided

· Silent Auction: Bid on a chance for a One-on-One Lunch with Advertising & Marketing Executives!

· Price: $10 – Ad 2 & Student Members. $15 – San Diego Ad Club Members

Stephanie Liu

Ad 2 National Mid Year Retreat 2009

  • By Stephanie Liu
  • November 28, 2009
  • Events

Earlier this month, Ad 2 San Diego hosted the Ad 2 National Mid-Year Retreat at The Dana on Mission Bay. The event had over 40 Ad 2 members from chapters all over the US which was a great experience for a new member such as myself.

As the Social Media chair on the Communications Committee for Ad2SD, I was eager to meet other Ad 2 members that shared my position to exchange ideas on two specific areas: (1) how we could better promote our Ad 2 events and (2) encourage other professionals in our areas to join our events.

During our break out session, I learned that other chapters were taking advantage of Facebook and Twitter to promote their events like us. However,  I was suprised to learn that other chapter didn’t promote events on their site as often as  we did (i.e. Event Announcement, Event Summary, Photos, etc.) but after sharing our success stories with other members, I’m confident that that will change in the future.

Below are a few key take aways that I learned from the other Social Media chairs:

1. Leverage your Ad 2 newsletters and forward them to interested co-workers.

2. Edit your Facebook invites to invite members and fans that are local.

3. Twitter can help find local sponsors for your Ad 2 events (i.e. happy hours at bard, printing needs, etc.).

4. Stream events online if possible and post on video sites such as Ustream.tv, Facebook, YouTube, etc.

The key take aways listed above are definitely actions items that the Communications committee are going to roll out this year. Aside from learning new best practices for social media, I started realize that Ad 2 isn’t just for folks involved in online marketing — it’s for young professionals that are passionate about all avenues of advertising (i.e. print, television, online, etc.). Overall, mid year retreat was a great experience and I’m definitely looking forward to attending next year’s mid year retreat.

Before I head out, check out the Ustream video highlighting our Toga Catwalk.

Stephanie Liu

Ad 2 San Diego presents Cause Marketing Night

  • By Stephanie Liu
  • August 11, 2009
  • Events

ad2sandiegoIf you’re a marketing professional under the age of 32 and looking for a professional organization where you can network with other members of the advertising, marketing, and communications field – you should check out your local Ad 2 chapter. And if you’re in San Diego, you should definitely check out Ad 2 San Diego (Ad2SD). Why you ask? Because Ad 2 is a great organization that helps create future advertising and marketing industry leaders through education, leadership development and networking programs.

Just recently, Ad2SD hosted the “Start Up or Shut Up” event where attendees got to get up close and personal with a panel of San Diego’s finest agency execs to learn what it takes to bring a start up to a reality.

The panel included:

Over 50 attendees attended the event (myself included) and were able to gain an intimate perspective on the pros and cons of running a new business such as how to hire the right team, when to accept investment capital, how to negotiate rates, and more. Overall, it was a great night with a huge turnout and I’m definitely excited for this month’s event.

On August 27, 2009 at 6PM, Ad2SD will be hosting their annual “Cause Marketing Night” where three non-profit organizations will get a chance to compete for the coveted Ad 2 Public Service Campaign.

According to Ad2SD, “Each year local chapters select a client, research the client’s needs and author a complete marketing plan. Then, based upon that information, AD 2 members create television, radio, print outdoor and interactive advertising elements. Some campaigns also include logo design, production of collateral materials and public relations initiatives.”

Each non-profit will be given 10 minutes to present to a panel of judges on why they deserve the campaign and after the presentations, the guest speaker (TBA) will share a presentation on Cause Marketing. Check out the TV spot that was created last year for the Big Brothers Big Sisters of San Diego County on the right panel. Awesome work don’t you think?

If you’re a non-profit in San Diego and want to compete for the coveted public service campaign, download your application here. If you’re interested in attending the event, you can register for the event now! Ad2 members get in for $10. Special discounts are also available for Students, Ad Club members, and YNPN members. To learn more about the event and the pricing details, go to Ad 2 SD Cause Marketing Night.

Hope to see you there!

[Image & Video Source: Ad 2 SD]