LCL 21: The Art of Storytelling on Facebook Live

LCL 21: The Art of Storytelling on Facebook Live


To tell the truth, there is no need for a fancy camera to build a strong following on Facebook. In fact, for Ariel Viera – the mastermind behind a metropolitan history, food, and culture channel called Urbanist – an iPhone 6 and a gimbal were enough to organically grow it to 1.5 million (!) views in just five short months with Facebook Live and creative storytelling!

Above all, Ariel’s expertise on how to build an audience of your own and keep it engaged in broadcasts of any length is a must. But, how did he do it? In short, live video can be a powerful tool if used with proper camera movements, body language, and much more!

With that being said, tune in this Thursday, June 15th at 3 pm PDT when Ariel shares how you can keep your viewers engaged, enthralled, and yearning for more with Facebook Live. Perhaps, you will be able to grow your audience as fast as he did after watching this episode?

// IN THIS EPISODE, YOU’LL LEARN:
▸ Three Camera Movements to Strike an Emotional Chord
▸ The Secret to Creating an Immersive Experience
▸ Pro-Tips for Engaging Your Audience

// RESOURCES
▸ Facebook Live Promotional Plan: http://heystephanie.com/iwantin

// SHARE THE LOVE
▸ Click-to-tweet: http://ctt.ec/7yx2c

// UPCOMING EVENTS
▸ Social Media Day San Diego: Friday, 6/30 https://socialmediadaysandiego.com
____________________
// HOST STEPHANIE LIU
▸ Digital Marketing Strategist
▸ Website: http://heystephanie.com
▸ Facebook: http://facebook.com/heystephanieliu
▸ Instagram: http://instagram.com/heystephanieliu
▸ Twitter: http://twitter.com/heystephanie

// GUEST ARIEL VIERA
▸ Facebook: http://facebook.com/urbanistlive
▸ Website: http://www.urbanist.live

// MUSIC
▸ Joakim Karud Boost: https://soundcloud.com/joakimkarud/jkboost


Lights, Camera, LIVE © 2017



3 Basic Principles of Facebook Live

3 Basic Principles of Facebook Live

Planning on using Facebook Live to build your brand and bottom line?

If you answered yes, then here are three important tips to keep in mind before hitting the “Live” button.



LCL16: The Secret to Scaling Your Business

LCL16: The Secret to Scaling Your Business

Look, you can’t juggle everything that’s on your entrepreneurial plate. So, listen up!

Perhaps, you think it is “too early” in your business to hire someone. So, you are waiting to grow a little more and have a little more cashflow. But, in fact, you can do it easily, very inexpensively, and without spending a lot of time.

Our guest this week is Jen Lehner. She is the president of Jen Lehner Media, LLC, a boutique marketing agency that creates online courses and award winning campaigns for businesses large and small. This week she is sharing her secrets on how she has achieved her success! In short, we can’t scale our businesses without help. Period.

// IN THIS EPISODE, YOU’LL LEARN:
▸ Why You Should Hire a VA
▸ How to Maximize Your VA with Automation & Processes
▸ How to Find a VA That’s Right For Your Business

// EPISODE RESOURCES:
▸ How to Hire and Train Your First VA: http://bit.ly/2o2Amw9
▸ How to Make A Content Creation Assembly Line: http://bit.ly/2o2Gk0f

// SHARE THE LOVE:
▸ Click-to-tweet: http://ctt.ec/bRI2y

// UPCOMING EVENTS:
▸ 5/12 – SDX Interactive Day San Diegohttps://interactivedaysandiego.com
▸ 6/30 – Social Media Day San Diegohttp://www.socialmediadaysandiego.com
____________________

// HOST STEPHANIE LIU
▸ Digital Marketing Strategist
▸ Website: http://heystephanie.com
▸ Facebook: http://facebook.com/heystephanieliu
▸ Instagram: http://instagram.com/heystephanieliu
▸ Twitter: http://twitter.com/heystephanie

// GUEST JEN LEHNER
▸ Website: http://jenlehner.com
▸ Facebook: http://www.facebook.com/101581355536253…
▸ LinkedIn: https://www.linkedin.com/in/jlehner

// MUSIC:
Roots by Tobu http://www.youtube.com/tobuofficial

//TOP COMMENTS:

Lights, Camera, LIVE © 2017



LCL13: How to Play Skype Audio in Facebook Live

LCL13: How to Play Skype Audio in Facebook Live

Do you ever ask yourself, “How does she use Skype in her Facebook Live interviews?” Well, ask no more, here’s how I do it!

Discover how your can pass the audio from Skype to OBS and your Facebook Live feed in this quick episode. WATCH this 3-minute clip if you want to learn more about Loopback Audio and how it can give you the power of a high-end studio mixing board, right inside your computer!

//IN THIS EPISODE, YOU’LL HEAR:

  • How to Link Skype to OBS so your live viewers can hear your guest!

//EPISODE RESOURCES:

//SHARE THE LOVE:

//UPCOMING EVENTS: 

Lights, Camera, LIVE © 2017



LCL12: How to Get Paid As a Content Creator

LCL12: How to Get Paid As a Content Creator

Creating content is already a challenge in itself, let alone monetizing it afterwards! But, if you love what you do and can collect some reward along the way, why not? In fact, when you work so hard to build up your online presence, it only makes sense for you to go ahead and monetize off of your influence.

So, in this episode, I will share with you what I learned at Summit Live and some ways in which you can GET PAID AS A CONTENT CREATOR. Look, this is perfect for anyone looking to learn how and where to find sponsorships from brands like Macy’s, for fashion bloggers who are looking to take their content creation to a whole new level, and, finally, for anyone who is interested in monetizing their social media channels as a content creator.

//IN THIS EPISODE, YOU’LL HEAR:

  • How To Get Paid As A Content Creator with FameBit

//EPISODE RESOURCES:

//SHARE THE LOVE:

//UPCOMING EVENTS:

//TOP COMMENTS:

Lights, Camera, LIVE © 2017



LCL15: Putting the Fun Back Into Funnels and Other F-Words

LCL15: Putting the Fun Back Into Funnels and Other F-Words


What if you could make a full-time income launching a course just once or twice a year? Well, that’s what Jenna Soard, founder of You Can Brand, did—not once, not twice but 3X!

But how did she do it? By putting the FUN back into the FUNNELS of course! Essentially, funnel is a visual representation of your customer’s journey, from awareness to action. So, in this episode, Jenna goes through each stage of the funnel in detail and shares her secrets to a successful launch along the way.

This episode is perfect for anyone looking to grow their business, make their customers feel fully understood, create their own brand or launch their own course, for anyone looking for alternative sources of income, or, simply, for anyone with entrepreneurial spirit.

// IN THIS EPISODE, YOU’LL LEARN:
▸ (30:08) Quick-Starting Your Nurture Sequences
▸ (31:14) Secrets to a Successful Launch

// SHARE THE LOVE:
▸ Click-to-tweet: http://ctt.ec/4N8Q3

// EPISODE RESOURCES:
▸ FREE Branding Basics Course: http://bit.ly/brandingbasicscourse
▸ FREE Signature Logo Workshop: http://bit.ly/signaturelogocourse
▸ Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
▸ Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

// UPCOMING EVENTS:
▸ 3/22 – 3/24 – Social Media Marketing World 2017 http://www.heystephanie.com/SMMW17
▸ 6/30 – Social Media Day San Diegohttp://www.socialmediadaysandiego.com/

// GUEST JENNA SOARD:
▸ Founder of You Can Brand
▸ Website: www.youcanbrand.com
▸ Facebook: https://www.facebook.com/youcanbrand
▸ Twitter: https://twitter.com/createthunder

// MUSIC:
▸ Keep On Going by Joakim Karud https://theartistunion.com/joakimkarud

//TOP COMMENTS:

Lights, Camera, LIVE © 2017

LCL14: How Live Video Can Build Your Brand & Your Business

LCL14: How Live Video Can Build Your Brand & Your Business

Have you ever wondered how live video can build your brand and business? Do you want to start live streaming, but do not know where to start? If so, this episode is for you.

Ross Brand is the founder of Livestream Universe, the “TV Guide” of live streaming that highlights broadcasters and brands that leverage streaming media platforms. In fact, he recently spoke at Summit Live and now he is joining today’s Lights, Camera, LIVE!

Trust us, after this episode you will know exactly how to brand and start broadcasting!

// IN THIS EPISODE, YOU’LL LEARN:
▸ (5:01) How You Can Reinvent Your Personal Brand with Livestreaming
▸ (11:10) How to Broadcast Live on Any Budget
▸ (19:57) Tips and Tricks to Become a Better Broadcaster

// EPISODE RESOURCES:
▸ Broadcaster Checklist: https://forms.aweber.com/…/2091333248.h…
▸ Livestream Universe with Ross Brandhttp://livestreamuniverse.com
▸ Arkon Mounts: Save 20% with discount code: ROSSBRAND
▸ Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining
▸ Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit

//SHARE THE LOVE:
Click-to-tweet: http://ctt.ec/S6rt4

// UPCOMING EVENTS:
▸ 3/22 – 3/24 – Social Media Marketing World 2017 http://www.heystephanie.com/SMMW17
▸ 6/30 – Social Media Day San Diegohttp://www.socialmediadaysandiego.com/

// GUEST ROSS BRAND:
▸ Host of Livestream Universe
▸ Website: http://livestreamuniverse.com/
▸ Facebook: https://www.facebook.com/livestreamuniv…
▸ Twitter: http://twitter.com/livestreamuni
▸ Twitter: http://twitter.com/iRossBrand

// MUSIC:
▸ Vacation by Joakim Karud https://theartistunion.com/joakimkarud

//TOP COMMENTS:

Lights, Camera, LIVE © 2017

LCL6: How to Plan An Influencer Event Like A Boss with Beth Gutierrez

LCL6: How to Plan An Influencer Event Like A Boss with Beth Gutierrez

In this episode of Lights, Camera, LIVE we’re talking about INFLUENCER EVENTS.

Specifically, How to Plan An Influencer Event Like A Boss #golive Click To Tweet

The best part is that thanks to my guest today, you can get a head start at planning your next influencer event no matter who you are. Beth Gutierrez owner of Joy Culture Events, puts the ‘special’ in in special events and when I say she knows how to plan…I mean it!

With a nearly decade-long career in marketing, Beth has helped bring event-based activations to life for clients across several industries, including hospitality, destination, sports and food and beverage. Specializing in logistics and event management, Beth knows exceptional client service, a positive attitude and great mood lighting can go a long way.

In this action-packed episode, jump to where we talk about:

  • (6:10) Top 5 Things to Consider Before You Host an Influencer Event
  • (23:44) Common Mistakes People Make with Influencer Events
  • (25:10) The 3 Things You Should Never Forget in Your Pitch

Tune in and check out the juicy tips and tricks on:

  • How to find influencers
  • How to host an event without emptying your wallet
  • How to get influencers to say YES to your event
  • How to make your event easy for influencers to have fun
  • How to get your event shared on social media

JOY CULTURE EVENTS

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

FREE DOWNLOAD
📔  How to Plan Your Influencer Event Like A Boss:

Plan Your Influencer Event

LCL4: Q&A: How to Book Subject Matter Experts for Video

LCL4: Q&A: How to Book Subject Matter Experts for Video

I absolutely LOVE it when fans of Lights, Camera, LIVE send me their questions via video!

Junvi Ola is the founder of Hospitality Content Studio and she had a question on how to book subject matter experts for video/live streaming.

IN THIS EPISODE, YOU’LL DISCOVER HOW TO:

  • Persuade subject matter experts to be a guest on your show (so they can’t say no)
  • Take the tech-headache away from your guest
  • Piggyback off your guest’s credibility if video is still 100% off the table

JUNVI OLA

WANT TO GIVE YOUR FACEBOOK LIVE STREAM A MAKEOVER?

Check out Broadcast to Facebook Live from Your Computer by my good friend, Ian Anderson Gray.

Lights, Camera, LIVE © 2016

LCL3: How Experian is Driving Community and Connection with Kerrie Roberts

LCL3: How Experian is Driving Community and Connection with Kerrie Roberts

On today’s episode of Lights, Camera, LIVE, I’m joined by Kerrie Roberts, Social Media Community Manager for Experian on how they’re using social media to stay relevant in a heavily regulated industry while building an online community.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

  • As the Social Media Community Manager for Experian, Kerrie can be found traveling from conference to conference simply because the social media landscape is always changing and it’s important for Kerrie and Experian to stay on top of all the changes
  • Creative briefs are super important for keeping cross-functional team on the same page for upcoming campaigns
  • Educating the Legal Team never ends, seize that opportunity as a chance to become the subject matter expert in your organization
  • Experian uses many social media channels, because as a huge company and it has many services offered that needs to reach so many people
  • When it comes to influencers, financial bloggers are key in Experian’s content strategy to educate the public
  • Experian hosts weekly Twitter chats to engage specific audiences
  • Experian experiments with a variety of platforms including Periscope and Snapchat
  • Tools such as Slack and Microsoft Link help teams effetively communicate
  • Latest content push is how to prevent your child from being a victim of identity theft

RESOURCES:

  • Sprinklr, an enterprise social media listening platform

EXPERIAN:

KERRIE ROBERTS:

Lights, Camera, LIVE © 2016