LCL6: How to Plan An Influencer Event Like A Boss with Beth Gutierrez

LCL6: How to Plan An Influencer Event Like A Boss with Beth Gutierrez

In this episode of Lights, Camera, LIVE we’re talking about INFLUENCER EVENTS.

Specifically, How to Plan An Influencer Event Like A Boss #golive Click To Tweet

The best part is that thanks to my guest today, you can get a head start at planning your next influencer event no matter who you are. Beth Gutierrez owner of Joy Culture Events, puts the ‘special’ in in special events and when I say she knows how to plan…I mean it!

With a nearly decade-long career in marketing, Beth has helped bring event-based activations to life for clients across several industries, including hospitality, destination, sports and food and beverage. Specializing in logistics and event management, Beth knows exceptional client service, a positive attitude and great mood lighting can go a long way.

In this action-packed episode, jump to where we talk about:

  • (6:10) Top 5 Things to Consider Before You Host an Influencer Event
  • (23:44) Common Mistakes People Make with Influencer Events
  • (25:10) The 3 Things You Should Never Forget in Your Pitch

Tune in and check out the juicy tips and tricks on:

  • How to find influencers
  • How to host an event without emptying your wallet
  • How to get influencers to say YES to your event
  • How to make your event easy for influencers to have fun
  • How to get your event shared on social media

JOY CULTURE EVENTS

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

FREE DOWNLOAD
📔  How to Plan Your Influencer Event Like A Boss:

Plan Your Influencer Event

LCL4: Q&A: How to Book Subject Matter Experts for Video

LCL4: Q&A: How to Book Subject Matter Experts for Video

I absolutely LOVE it when fans of Lights, Camera, LIVE send me their questions via video!

Junvi Ola is the founder of Hospitality Content Studio and she had a question on how to book subject matter experts for video/live streaming.

IN THIS EPISODE, YOU’LL DISCOVER HOW TO:

  • Persuade subject matter experts to be a guest on your show (so they can’t say no)
  • Take the tech-headache away from your guest
  • Piggyback off your guest’s credibility if video is still 100% off the table

JUNVI OLA

WANT TO GIVE YOUR FACEBOOK LIVE STREAM A MAKEOVER?

Check out Broadcast to Facebook Live from Your Computer by my good friend, Ian Anderson Gray.

Lights, Camera, LIVE © 2016

LCL3: How Experian is Driving Community and Connection with Kerrie Roberts

LCL3: How Experian is Driving Community and Connection with Kerrie Roberts

On today’s episode of Lights, Camera, LIVE, I’m joined by Kerrie Roberts, Social Media Community Manager for Experian on how they’re using social media to stay relevant in a heavily regulated industry while building an online community.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

  • As the Social Media Community Manager for Experian, Kerrie can be found traveling from conference to conference simply because the social media landscape is always changing and it’s important for Kerrie and Experian to stay on top of all the changes
  • Creative briefs are super important for keeping cross-functional team on the same page for upcoming campaigns
  • Educating the Legal Team never ends, seize that opportunity as a chance to become the subject matter expert in your organization
  • Experian uses many social media channels, because as a huge company and it has many services offered that needs to reach so many people
  • When it comes to influencers, financial bloggers are key in Experian’s content strategy to educate the public
  • Experian hosts weekly Twitter chats to engage specific audiences
  • Experian experiments with a variety of platforms including Periscope and Snapchat
  • Tools such as Slack and Microsoft Link help teams effetively communicate
  • Latest content push is how to prevent your child from being a victim of identity theft

RESOURCES:

  • Sprinklr, an enterprise social media listening platform

EXPERIAN:

KERRIE ROBERTS:

Lights, Camera, LIVE © 2016

LCL2: How Fluxx Nightclub is Winning on Social Media with Savanna Rakofsky

LCL2: How Fluxx Nightclub is Winning on Social Media with Savanna Rakofsky

On today’s episode of Lights, Camera, LIVE, my guest by Savanna Rakofsky, Director of Marketing for Fluxx Nightclub and I dive in on how San Diego’s hottest nightclub is winning on social media.

What you’ll learn on today’s live stream:

  • Tips on how to launch your career in the nightlife industry (HINT: Stay organized!)
  • Why it’s important to build strong relationships with your creative team
  • How Facebook Groups can help keep your staff updated on promotional efforts
  • When to reach out to people, relevant and popular artists, and the up and coming artists, and also work with cross promotion with other bars
  • How she’s blowing up Snapchat and how they went up to 12 million views

Resources Mentioned:

Fluxx Nightclub:

Savanna Rakofsky:

Upcoming Events:

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

WATCH THE ORIGINAL LIVESTREAM:

LCL1: Tips for Facebook Live & Social Media Tools

LCL1: Tips for Facebook Live & Social Media Tools

Listen up, the Facebook Live show with yours truly is about to start. Plug in your headphones in and get settled to tune in live. Today we’re talking about Tips for Facebook Live & Content Tools to Increase Engagement.

LINKS
Fabulous Facebook Live Tricks and Tools

Social Media Resources to Increase Engagement

Music is Dizzy by Joakim Karud http://soundcloud.com/joakimkarud

Lights, Camera, LIVE © 2016

Upcoming Events

HURRY! Early bird tickets are only $177, so register before prices go up. 

Register Social Vid Con 2016
social-vid-con

Social Vid Con 2016 is Coming to San Diego!

Social Vid Con 2016 is Coming to San Diego!

Stop what you’re doing and listen up – If you’ve ever wondered how you could use video to drive more traffic, leads and sales to your website, then I have great news for you.

Social Vid Con San Diego is happening on Friday, October 21st and it’s about all things social video: live streaming, under 60 seconds, no sound, creating, storytelling, measuring and analytics, advertising, choosing equipment, hiring an outside production team, and so much more. I’ll be there showing small business owners, entrepreneurs and agency folks on how they can use Facebook Live to get back the engagement we’ve all lost from Facebook’s frequent algorithm updates.

Did you know that Facebook updated its algorithm to give preference to LIVE video?

“Now that more and more people are watching Live videos, we are considering Live Videos as a new content type—different from normal videos—and learning how to rank them for people in News Feed,” wrote Facebook product managers Vibhi Kant and Jie Xu. “As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.”

Wouldn’t now be a good time to start sharpening your video skills?

Now if you want to be left behind, go ahead and sit this conference out. But if you want to be on the cutting edge of what’s happening in the social media landscape, grab your ticket now because seats are limited.

 

Early bird tickets are only $177, so register before prices go up. 

Register Social Vid Con 2016

Save 25% off with PROMO CODE: Stephanie

Want to know who else you’ll see at Social Vid Con?

Social Vid Con 2016 Speakers

2016-09-19_1157

So if you want to create compelling, engaging, and converting video? This is the conference you want to attend. Need more convincing?

Here’s 5 reasons to attend:

1. Understand the power of live streaming
2. Learn how to measure social video

3. Discover how to best use Facebook Live, Instagram Stories, Snapchat, YouTube, and more

4. Master the elements of storytelling

5. How to determine when to hire a production company

 

HURRY! Early bird tickets are only $177, so register before prices go up. 

Register Social Vid Con 2016
social-vid-con

Facebook Verified Pages and Why You Should Verify Your Business Now

Facebook Verified Pages and Why You Should Verify Your Business Now

A part of my social media audit for new clients includes making sure that their business is verified on Facebook. Facebook Verified Pages come in the form of grey checkmark badges and are available for businesses with a physical location in the US, Canada, Great Britain, Australia and New Zealand.

Why is the Facebook Verified Pages badge so important?

First off, it lets Facebook users know that this is the official Facebook Page for your business. And should that user try to contact you via your Facebook Page, she can be confident in knowing that she’s reaching out to the right Page. You don’t want your customers to accidentally message a fake account would you?

More importantly, businesses with the Facebook verified badge show up higher in search results. Yes, you read that right! Your Facebook Business Page will show higher in search results when a user tries to search for your business on Facebook. That’s a huge plus in my book!

Facebook Verified Pages

So how do you get your Facebook Business Page verified?

That’s easy—stick with me and I’ll show you how.

Go to your Business Page ➡️ Settings ➡️ General ➡️ Page Verification

Enter the phone number associated with your business publicly, receive a phone call with your verification code, enter that code and you’re done!

Don’t have access to the phone number listed for your business? You can also verify by uploading an official document like a phone bill.

All you have to do is follow the steps above then click “Verify this Page with documents instead” at the bottom left of the window that appears then upload a picture of an official document showing your business’ name and address.

After you submit your verification code or business document, they’ll go ahead and review the info to confirm it matches public records. If everything is a-ok, you’ll receive a notification or an email regarding your status.

The Art of Facebook Lists: Your Solution for Strange Facebook Friend Requests

The Art of Facebook Lists: Your Solution for Strange Facebook Friend Requests

Are you an entrepreneur that loves hanging out in Facebook Groups but feel uneasy when someone from that group friend requests you?

You’re 100% A-OK chatting with that person in the group but giving her access to see your personal profile…

Hmm, that’s a whole different story.

Deep down, you want the connection because you never know if it might lead to a new business opportunity but you also want to avoid potential stalkers.

Read More

Webinar: 4 Secrets to Boost Your Sales on Facebook

Webinar: 4 Secrets to Boost Your Sales on Facebook

Hey, hey! Mark your calendars so you don’t forget. The “4 Secrets to Boost Sales on Facebook” webinar with Marketing Melodie is just around the corner on April 29th at 12 noon PST. I’ll be joining as a special guest and dropping knowledge bombs on how to win with Facebook Ads. See you there!

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