LCL6: How to Plan An Influencer Event Like A Boss with Beth Gutierrez

LCL6: How to Plan An Influencer Event Like A Boss with Beth Gutierrez

In this episode of Lights, Camera, LIVE we’re talking about INFLUENCER EVENTS.

Specifically, How to Plan An Influencer Event Like A Boss #golive Click To Tweet

The best part is that thanks to my guest today, you can get a head start at planning your next influencer event no matter who you are. Beth Gutierrez owner of Joy Culture Events, puts the ‘special’ in in special events and when I say she knows how to plan…I mean it!

With a nearly decade-long career in marketing, Beth has helped bring event-based activations to life for clients across several industries, including hospitality, destination, sports and food and beverage. Specializing in logistics and event management, Beth knows exceptional client service, a positive attitude and great mood lighting can go a long way.

In this action-packed episode, jump to where we talk about:

  • (6:10) Top 5 Things to Consider Before You Host an Influencer Event
  • (23:44) Common Mistakes People Make with Influencer Events
  • (25:10) The 3 Things You Should Never Forget in Your Pitch

Tune in and check out the juicy tips and tricks on:

  • How to find influencers
  • How to host an event without emptying your wallet
  • How to get influencers to say YES to your event
  • How to make your event easy for influencers to have fun
  • How to get your event shared on social media


Music is Dizzy by Joakim Karud

Lights, Camera, LIVE © 2016

📔  How to Plan Your Influencer Event Like A Boss:

Plan Your Influencer Event

LCL4: Q&A: How to Book Subject Matter Experts for Video

LCL4: Q&A: How to Book Subject Matter Experts for Video

I absolutely LOVE it when fans of Lights, Camera, LIVE send me their questions via video!

Junvi Ola is the founder of Hospitality Content Studio and she had a question on how to book subject matter experts for video/live streaming.


  • Persuade subject matter experts to be a guest on your show (so they can’t say no)
  • Take the tech-headache away from your guest
  • Piggyback off your guest’s credibility if video is still 100% off the table



Check out Broadcast to Facebook Live from Your Computer by my good friend, Ian Anderson Gray.

Lights, Camera, LIVE © 2016

LCL3: How Experian is Driving Community and Connection with Kerrie Roberts

LCL3: How Experian is Driving Community and Connection with Kerrie Roberts

On today’s episode of Lights, Camera, LIVE, I’m joined by Kerrie Roberts, Social Media Community Manager for Experian on how they’re using social media to stay relevant in a heavily regulated industry while building an online community.


  • As the Social Media Community Manager for Experian, Kerrie can be found traveling from conference to conference simply because the social media landscape is always changing and it’s important for Kerrie and Experian to stay on top of all the changes
  • Creative briefs are super important for keeping cross-functional team on the same page for upcoming campaigns
  • Educating the Legal Team never ends, seize that opportunity as a chance to become the subject matter expert in your organization
  • Experian uses many social media channels, because as a huge company and it has many services offered that needs to reach so many people
  • When it comes to influencers, financial bloggers are key in Experian’s content strategy to educate the public
  • Experian hosts weekly Twitter chats to engage specific audiences
  • Experian experiments with a variety of platforms including Periscope and Snapchat
  • Tools such as Slack and Microsoft Link help teams effetively communicate
  • Latest content push is how to prevent your child from being a victim of identity theft


  • Sprinklr, an enterprise social media listening platform



Lights, Camera, LIVE © 2016

LCL2: How Fluxx Nightclub is Winning on Social Media with Savanna Rakofsky

LCL2: How Fluxx Nightclub is Winning on Social Media with Savanna Rakofsky

On today’s episode of Lights, Camera, LIVE, my guest by Savanna Rakofsky, Director of Marketing for Fluxx Nightclub and I dive in on how San Diego’s hottest nightclub is winning on social media.

What you’ll learn on today’s live stream:

  • Tips on how to launch your career in the nightlife industry (HINT: Stay organized!)
  • Why it’s important to build strong relationships with your creative team
  • How Facebook Groups can help keep your staff updated on promotional efforts
  • When to reach out to people, relevant and popular artists, and the up and coming artists, and also work with cross promotion with other bars
  • How she’s blowing up Snapchat and how they went up to 12 million views

Resources Mentioned:

Fluxx Nightclub:

Savanna Rakofsky:

Upcoming Events:

Music is Dizzy by Joakim Karud

Lights, Camera, LIVE © 2016


LCL1: Tips for Facebook Live & Social Media Tools

LCL1: Tips for Facebook Live & Social Media Tools

Listen up, the Facebook Live show with yours truly is about to start. Plug in your headphones in and get settled to tune in live. Today we’re talking about Tips for Facebook Live & Content Tools to Increase Engagement.

Fabulous Facebook Live Tricks and Tools

Social Media Resources to Increase Engagement

Music is Dizzy by Joakim Karud

Lights, Camera, LIVE © 2016

Upcoming Events

HURRY! Early bird tickets are only $177, so register before prices go up. 

Register Social Vid Con 2016

#TechTipTuesday: How to Make Your Instagram Feed Standout

#TechTipTuesday: How to Make Your Instagram Feed Standout

Today we’re talking Instagram apps and tricks to get your account noticed:
✅ Prisma.AI: How to make your fans stop and notice your content
✅ UNUM: Imagine seeing how your Instagram feed would look BEFORE you post
✅ My secret for uploading videos from Snapchat to Instagram Stories (because Snapchat filters are still #1 )

PLUS you’ll want to stay until the end for a huge announcement…


?: Arthur Shlain , The Noun Project

Social Vid Con 2016 is Coming to San Diego!

Social Vid Con 2016 is Coming to San Diego!

Stop what you’re doing and listen up – If you’ve ever wondered how you could use video to drive more traffic, leads and sales to your website, then I have great news for you.

Social Vid Con San Diego is happening on Friday, October 21st and it’s about all things social video: live streaming, under 60 seconds, no sound, creating, storytelling, measuring and analytics, advertising, choosing equipment, hiring an outside production team, and so much more. I’ll be there showing small business owners, entrepreneurs and agency folks on how they can use Facebook Live to get back the engagement we’ve all lost from Facebook’s frequent algorithm updates.

Did you know that Facebook updated its algorithm to give preference to LIVE video?

“Now that more and more people are watching Live videos, we are considering Live Videos as a new content type—different from normal videos—and learning how to rank them for people in News Feed,” wrote Facebook product managers Vibhi Kant and Jie Xu. “As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.”

Wouldn’t now be a good time to start sharpening your video skills?

Now if you want to be left behind, go ahead and sit this conference out. But if you want to be on the cutting edge of what’s happening in the social media landscape, grab your ticket now because seats are limited.


Early bird tickets are only $177, so register before prices go up. 

Register Social Vid Con 2016

Save 25% off with PROMO CODE: Stephanie

Want to know who else you’ll see at Social Vid Con?

Social Vid Con 2016 Speakers


So if you want to create compelling, engaging, and converting video? This is the conference you want to attend. Need more convincing?

Here’s 5 reasons to attend:

1. Understand the power of live streaming
2. Learn how to measure social video

3. Discover how to best use Facebook Live, Instagram Stories, Snapchat, YouTube, and more

4. Master the elements of storytelling

5. How to determine when to hire a production company


HURRY! Early bird tickets are only $177, so register before prices go up. 

Register Social Vid Con 2016

Instagram: How to Block Negative Comments

Instagram: How to Block Negative Comments

Psst…did you hear? Instagram released a new feature that allows you to auto hide inappropriate comments!

This is perfect for deterring spam bots that tout “free followers” or if you’re a Kardashian all of the LB (Like Back) comments that quickly sprout on the photos they post.

The Page Moderation feature on Facebook has helped me block negative comments on my clients’ Facebook Pages for years so I’m super excited to activate this feature for not only my clients but my Instagram account as well!

Here’s how you can active Instagram’s comment filtering feature within the app…

STEP 1: At the top of your Instagram account, click on the gear icon.


STEP 2: Scroll down to Settings then click on Comments.



STEP 3: From there activate the feature “Hide inappropriate comments” then start listing the keywords and or hashtags you want blocked. Click “Done” when you are finished.


Tah-dah!!! Now, comments posted on your images that contain any of the blocked keywords or hashtags you listed will be hidden.

Photo Credit: RunnerKimHall

How to Create A Content Calendar + Free Template

How to Create A Content Calendar + Free Template

Can you believe it’s already September?

That means it’s time to plan what YOU’RE going to post on your social channels. If you ever wondered how I create a stream of steady content for my clients, here’s your chance to get the inside scoop. Plus, you’ll get a free template too!

Swipe my Content Calendar Template here:

Instagram Stories: How it Blew Up My Email List

Instagram Stories: How it Blew Up My Email List

It seems that everyone is talking behind Instagram’s back and how it’s a rip off of Snapchat. It’s like high school all over again—hair flips and oh no she didn’t finger snaps included.

And I get it…

Look I’m pretty active on Snapchat so I see where these critics are coming from but you should know that I’m not a fan of negative talk and as a strategist, I like to keep an open mind of what new opportunities Instagram Stories has to offer.

So I’ll give you my two cents of Instagram Stories and the results I’ve had with my personal account so you can make an informed decision on what you want to do. Hold on to your mouse because this is going to be good…

How Instagram Stories Grew My Email List

10x More Views with Instagram Stories

Compared to SnapChat I had 10x more views on Instagram! I was blown away by that number and a little self-conscious because my life behind the scenes is usually unfiltered and unedited. But as I looked at Instagram Stories under a microscope, the jump in views totally made sense and here’s why…

Almost all of my family, friends and clients were ALREADY on Instagram.
They were already familiar with Instagram. And they were already familiar with the type of content I shared on my feed. So when I started posting Instagram Stories, there I was at the top of their feed egging them on to see what was going on behind the scenes of this mompreneur’s everyday life. And it worked. I got more views than I ever did on SnapChat AND more comments!

5x More Comments

I’m used to getting messages in my inbox from prospective clients and brands that want to partner with me (shoutout to Wood Watches by JORD, love you guys) but this time I was getting comments from people gushing over my sweet dance moves while stuck in traffic. People that normally gave me likes on my carefully curated photos and usually didn’t leave any comments were now responding to my Instagram Stories. The raw unfiltered me turned out to be more interesting than my super edited images.

And you know what else I noticed? All you entrepreneurs are going to love this… Stick with me here, it gets better…

137% Increase in Email Subscribers

Downloads of my lead magnet, The Ultimate Checklist of an Irresistible + Profitable Facebook Page skyrocketed!

Soon after I started posting Instagram Stories, a notification would pop up on my phone that I just got a new email subscriber.

And let me tell you, I don’t run any ads for my lead magnet. I used to but I don’t anymore. I’m busy working on new content but if people want it, it’s there on my website for free under Stephanie Liu Resources.

So if I’m not running ads, how do I know that it’s coming from Instagram? Because the bio link on my Instagram account is tagged with Google Analytics tags. That’s how I know. (By the way, if you’re not tagging your links on social, we need to talk. And when I mean talk, I mean-we need to get that shit taken care of right now.)

All that people could really do when they followed me on Snapchat was view my snaps and leave a comment. If they wanted to learn more about me they couldn’t click on a link to my site. To get people to go my site I’d literally have to say in my snap, “Go to my website” or write over my snap with my website address and cross my fingers that someone was actually going to be able to remember the URL to type into their browser later.

Now imagine how annoying it would be to watch a snap and hear someone repeat their website address snap after snap. You sir, get a finger snap cause I’m out!


But with Instagram Stories, if the user liked what she saw , she could just tap on my profile photo, view my feed and click on my bio link. And look even if she clicks the link, goes to my site and doesn’t give me her email address, I still win because my site has a Facebook pixel and I can retarget her later.

Are you seeing the possibilities yet?

Do you see the big picture?

Have you started thinking of how you can use Instagram Stories?

And how much did this all cost me? Zip. Zilch. Nada. All I had to do was be comfortable being in front of the camera and share my unfiltered POV on life as an entrepreneur. Imagine looking at your email list a month from now and seeing how it’s grown because of Instagram Stories? How amazing would that feel? Pretty amazing am I right?

So to all the Instagram Stories folks throwing shade, go ahead and continue to sit on the sidelines sipping that haterade because this gal, her clients and her tribe will be in the spotlight and going all in Instagram Stories.

Are you in?