Facebook announced earlier this week that topics you like on Facebook are going to play an even bigger role in your News Feed.
Now when a Facebook Page tags another Page in a post, users that are fans of both pages will see the post in their News Feed. This initiative is very similar to what happens when a friend tags you in a photo (once you’re tagged, overlapping friends get to see that photo and can engage by liking, commenting or sharing the post).
For example, if many people who like Dwight Howard also like the Bleacher Report, it suggests that these two Pages are connected. If we see that people who like both the Bleacher Report and Dwight Howard are liking the post above, that’s an indication that it may be relevant for people who only like Dwight Howard.
This means some Page posts that tag other Pages may be seen by new people. – Andrew Song, Product Manager
Overall, the benefit of this rollout is that it allows Pages to extend the reach of their content, drive engagement and possibly attract new fans.
However, I must admit that I’m a little concerned on how this feature might be abused. What if a competitor tags my client’s page to announce a better discount? Fans of both pages would see that post. I’m curious to see how Facebook will deter spammers from abusing the tagging feature.
Have you started to see these types of posts in your News Feed?