March 16, 2009
Social Media
In the article, “Are Your Customers Ready for Social Media,” we discussed how you can use Forrester’s Social Technographics® profile tool to asses how your customers will engage in a social media campaign based on what they’re already doing online. Today we’ll review five types of social media campaigns that you can create to engage [...]
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March 7, 2009
Social Media
Launching the first social media campaign for your company can be intimidating. With so many ways to engage consumers online (blogs, podcasts, social networks, Twitter, etc.), the feeling of anxiety is inevitable. You know it’s important to get involved in social media, but where do you begin? First, understand who is online and what they’re [...]
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