May 2008

Widgets: Strategies and Effectiveness

May 28, 2008 Social Media

Tonight my colleagues and I will be attending the iMarketers event, Widgets: Strategies and Effectiveness, at the University of San Diego. The event will bring together interactive marketers and companies in San Diego to uncover how widgets work and how companies can optimize their marketing efforts through web, mobile, and desktop widgets. Speakers: Alex Funk, [...]

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UPDATE: Polyvore Video Tutorials

May 27, 2008 Fashion

I received a lot of questions from friends about Polyvore (see previous post here). They didn’t understand the concept or how to create a set with Polyvore. So instead of making you read, I’m going to share two videos that show you how to use Polyvore. I found these videos on Polyvore’s site here and [...]

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Brand Tags

May 26, 2008 Brands

I stumbled across the brand builder blog and got hooked into the brand tags by Noah Brier. The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. 760,000+ tags and counting

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Polyvore – A Revolution in Online Shopping

May 25, 2008 Social Media

Polyvore is an amazing website that’s revolutionizing the way we shop online. Their web-based application is user-friendly making it easy for you to import images from any online store and create a virtual ensemble in your browser. Each item used within a set will link back to the online store where it’s available for purchase. [...]

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Crash Course in Social Media

May 25, 2008 Social Media

What exactly is social media and how does it affect you and your company? One place I’ve found to be helpful on the topic was SlideShare.net. They have over 30,000 results on social media. Here are three presentations that helped me understand what social media is and how to benefit from it. All presentations can [...]

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Stephanie’s Portrait of Brands in a Day

May 24, 2008 Brands

Jane created an awesome visual of how she interacts with brands from the moment she wakes up to when she finally hits the sheets. Here’s how my average day looks like:

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Grab a Gravatar

May 23, 2008 Blogging

Gravatars are showing up on blogs everywhere and for good reason. A gravatar, or globally recognized avatar, is quite simply an avatar image that follows you from weblog to weblog appearing beside your name when you comment on gravatar enabled sites. Avatars help identify your posts on web forums, so why not on weblogs? 3 [...]

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Why it’s Important to Remember Names

May 21, 2008 Games

Because when you’re after the hottest game, the Gamestop guy will hide it in the back until you get off work (even if you did get off at 6pm).

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